Cheil Worldwide ambient concept for S-Oil asks Korean drivers to go neutral to help environment

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S-Oil_Neutral.jpgFollowing on from their award winning ‘Here Balloon‘ campaign, Cheil Worldwide Korea developed a follow up “Neutral Stickers” campaign for S-Oil, that is equally as simple.

When the Neutral sticker, distributed by S-Oil, is affixed on the front window, drivers cannot see the sticker while driving as it is blown upwards by the wind.

However, when the car stops, the sticker comes down and shows the message that the car transmission should be put in to neutral. The result is cars emit less pollutants because the gear is put in neutral.

The campaign ran from January through to November 2013 and according to the agency such an effort is equivalent to planting 8,920 pine trees in forests.

Neutral Sticker.jpg