Don’t leave your ego at the door advises Sir John Hegarty when he spoke to agencies in Singapore
The legendary founder creative and the H in BBH, Sir John Hegarty drew crowds to the offices of BBH in Singapore last week as he spoke to marketers and agencies about creativity and how it can thrive in our lives.
Hegarty was in Singapore on one of his regular visits to Asia, and to also launch his second book: Hegarty on Creativity: There Are No Rules.
Hegarty spoke candidly about the need for a strong point of view from individuals to allow for healthy level of disruption and challenge. “The best creative people don’t leave their ego at the door”, he said. He also cautioned the industry not to become enthralled with technology but to instead allow technology to liberate great ideas.
Hegarty left the audience with astute advice on how to always stay creative: “Be Daring, Be Excited, Be Different”, he said.
The event was hosted by BBH together with The American Chamber of Commerce, The Institute of Advertising Singapore and publishers Thames & Hudson.
6 Comments
Im not sure about titles like There Are No Rules.
They have an undesirable effect on juniors who think its their license to do anything.
A more interesting (and truer) way of putting it that I have heard is:
First, master the rules. Then break them.
Hey Andy, if the juniors only read the cover and not the whole book of someone like Hegarty then I wouldn’t’ have much hope for them anyway.
Great night
I think most of them haven’t finished reading the first one yet.
Ego…what a dangerous and ambiguous word. No one can tell the difference between a healthy ego and an unhealthy one. What is ego in a creative’s context anyway? Saying no more often? It will be funny if we suddenly see creatives at all levels arguing more in meetings after reading this book, with unfortunate consequences.
One piece of advice from an unknown: work hard to earn your client’s trust, then work harder to keep it.
Please make this available as an ebook. Who reads paper books these days? They’re expensive, not very environmentally friendly, heavy and hard to pirate.