Blak Labs Singapore releases immersive outdoor campaign for wildlife park River Safari
Wildlife Reserves Singapore has launched a brand new outdoor campaign through boutique creative shop Blak Labs for River Safari, Asia’s first and only river-themed wildlife park.
The series of subway posters and taxi wraps feature a fascinating selection of aquatic and land animals found in the park. A number of creatives include 3D animals and offer passers-by the opportunity to interact with the animals.
Charlie Blower, Managing Director of Blak Labs said, “We want people to interact with the ads and be inspired to visit River Safari. If these charming posters bring a smile to your face, imagine the wild time you’ll have at River Safari”.
Credits – Creative Directors: Justin Lim, Hwee Peng Koh, Elsa Peck, Charlie Blower. Copywriters: Elon Law, Justin Lim, Charlie Blower. Art Directors: Hwee Peng Koh, Elsa Peck, Teo Hong Jun, Regina Lee, Royston Ang. Production and Project Management: Ken Tam. Retouching: The Rabbit Hole, Evan Lim, Ping.
8 Comments
Something isn’t right if by creating an opportunity for people to interact with the animals meaning getting your head chop off by the alligator and devoured by a group of piranhas.
Contrary to the efforts for Dumb Ways to Die, your efforts are sending wrong messages to kids that it is ok to hug a wild tiger. They might know to take things literally or not.
Most don’t even recognize that these ads are trying to be funny, especially if they aren’t funny at all. Certainly not those who had unfortunate encounters with these animals before.
Who said this was dumb ways to die? You’re mistaking dragons for snakes.
I thought this was charming.
I really don’t think the ad is trying to be funny. I am not affiliated with the agency but I think your comment is very much one-sided just like that ad man who just came back from attending the award show and saw Dumb Ways to Die. Don’t be that guy please.
i don’t think ‘funny’ was the end game here.
It’s just an engaging way to announce the opening of the zoo’s latest attraction.
Job done.
And nicely too.
Love the alligator one. Simple, grabbing and memorable. Well done
Full points for geting the perfect head-in-mouth angle on the first publicity shot….99.9% of people will never see it that way.
The point is ads like dumb ways to die makes good sense with or without being award winning. This is just juvenile nonsense.
so funny that singaporean creatives still stick to the way of thinking that was popular 10 years ago. evolve.