Blak Labs Singapore releases immersive outdoor campaign for wildlife park River Safari

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Taxi-Gharial.jpgWildlife Reserves Singapore has launched a brand new outdoor campaign through boutique creative shop Blak Labs for River Safari, Asia’s first and only river-themed wildlife park.

The series of subway posters and taxi wraps feature a fascinating selection of aquatic and land animals found in the park. A number of creatives include 3D animals and offer passers-by the opportunity to interact with the animals.

Charlie Blower, Managing Director of Blak Labs said, “We want people to interact with the ads and be inspired to visit River Safari. If these charming posters bring a smile to your face, imagine the wild time you’ll have at River Safari”.

Credits – Creative Directors: Justin Lim, Hwee Peng Koh, Elsa Peck, Charlie Blower. Copywriters: Elon Law, Justin Lim, Charlie Blower. Art Directors: Hwee Peng Koh, Elsa Peck, Teo Hong Jun, Regina Lee, Royston Ang. Production and Project Management: Ken Tam. Retouching: The Rabbit Hole, Evan Lim, Ping.

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