BBDO Singapore adds to strategy team with appointment of Lucy Hurst as planning director

Lucy Hurst has been appointed as Planning Director at BBDO Singapore. Hurst will work with BBDO Head of Planning, Andy Wilson, and BBDO Singapore ECD, Ronald Ng, to drive strategic leadership on a combination of multinational and local accounts.  

Hurst (pictured) joins BBDO from WPP London agency Rainey Kelly Campbell Roalfe & Saint / Y&R, which boasts one of the strongest creative and new business records in the UK of recent years, working on a diverse set of client accounts including LG, Danone, innocent, Revlon, BBC and Marks & Spencer.

Under Wilson’s leadership, BBDO has emerged as the leading light across Asia Pacific in driving business effectiveness through creativity, with the network dominating regional effectiveness shows such as the Asian Marketing Effectiveness Awards and the APPIES. 

“We are all super-excited to have Lucy join our team – not only does she have the strategic goods to thrive and add value to all our clients, she has the collaborative and entrepreneurial character that truly fits our values and culture”, commented Wilson.

“I’m thrilled to be joining an agency that is so highly regarded both locally and at a global level. The agency has some fantastic clients which I’m really proud to have the opportunity to work with”, added Hurst.