Bates CHI&Partners promotes and appoints two senior regional leaders to grow new business

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Patrick Leclercq.jpgJustine Tabone BW.jpgBates CHI&Partners has made two senior regional leadership appointments by promoting Singapore Business Director Patrick Leclercq (pictured top) to Regional Client Services Director, and appointing Justine Tabone as Regional Operations Director. Both will report to Bates CHI&Partners CEO David Mayo.

“I see a great many agencies in Asia chase new business to the detriment of their existing clients,” said Mayo. “At Bates CHI&Partners we have more than 200 clients around the region who are the epicenter of what we do. Working closely with the local Managing Directors, Business and Finance Directors, Patrick and Justine’s roles are crucial to ensuring that we actively nurture and grow our existing client relationships and their businesses, and that we have a deep understanding of their operating environment, that we are developing strategies and campaigns which build on that understanding and that we are paid accordingly.”

As Regional Client Services Director, Leclercq will help build the Bates CHI&Partners collaborative business model by bringing together the right people and skills around the table to generate the best briefs for the best clients.

Leclercq brings strategic skills and business development experience. He has been with the agency for three years, and fast tracked throughout his career at WPP. Starting as an Account Executive at JWT London and developing branded content properties at MEC in New York, he led integrated campaigns for IBM at Ogilvy New York as Partner, Marketing Director, before moving to Singapore in 2011, where he grew Singapore based clients and regional businesses. He is the product of the WPP Fellowship program, an initiative to develop high-caliber management talent with experience across a range of marketing disciplines. Patrick has an MA in Marketing from Sciences-Po and a BA in French and English Literature from the Sorbonne.

With ten years of experience in both agency operations and management of commercial performance across marketing disciplines, Tabone will be a key partner to the agency leaders as Regional Operations Director challenged with developing the agency’s commercial relationships at all levels.

Tabone combines her new appointment with her current role at Ogilvy & Mather Singapore, as Operations Director. Tabone joined Singleton, Ogilvy and Mather, in Sydney, Australia, in 2004 as Operations Analyst on the IBM Account, after completing a Bachelor of Business Administration at Macquarie University. She then progressed with Ogilvy in a move to Singapore in 2009 as Operations Manager for Asia Pacific working on some of Ogilvy’s key Global and Regional assignments.

“These are two highly strategic people in two conjoined highly strategic roles,” said Mayo. “I am in no doubt that they will help put us and our business ahead of the competition in 2014.”