APAC Effie 2014 completes group heads of jury

January 16 2014, 11:13 am | BY Lynchy | No Comments

APAC Effie have announced the remaining two heads of jury joining Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group and Ben Lightfoot, CEO, McCann Worldgroup Singapore on board the judging committee.

Nicky Lim (left) is the Regional Director for the ASEAN region for Geometry Global, WPP’s latest and largest shopper activation agency. Prior to that, he was Grey Group’s Area Director for Malaysia and Thailand in April 2012 after leading Grey Group Malaysia as CEO from October 2007. As a strong advocate for ideation and effectiveness, Lim’s leadership at Grey Group Malaysia drove the agency to become a top achiever at every single Malaysia Effie awards for five consecutive years. Lim’s single minded ambition was to mainly focus on effectiveness in addition to creativity, which produced both local and international award winning work. Lim was also appointed as Jury Chairman for Malaysia Effie awards in 2012 and 2013.

Also the current Vice President of 4As Malaysia, Lim said on his appointment, “Having been involved in the Effies in the past two years, I am thrilled for the opportunity to be part of this effectiveness awards once again, and this time on a regional scale. It will be exciting to look at the great works from the bright minds in the industry! I look forward to contributing my perspectives and a rewarding experience with APAC Effie.”

Pully Chau, (right) ex Chairman and CEO of Draftfcb Greater China, has a deep history of involvement with the Effie program with multiple years of experience judging for Effie China as both a judge and jury leader. She has been named Advertising Person of the Year for China twice. Chau’s industry experience also includes the position of CEO of Saatchi & Saatchi China.

“I am extremely honored to be invited as head of jury for 2014 APAC Effie. As the head of jury of China Effie 2013, and the final jury for the most recent Effie India, I feel most excited to appreciate the best works across the region soon! Stepping into my 31st year in advertising, I am delighted to contribute to this world-class event which champions excellence in marketing effectiveness. I believe the 2014 APAC Effie would set new momentum and inspire the region!” shared Chau, the 30-year veteran in branding & advertising, in Asia and China.

Finalists will be announced in end of February 2014, with the Awards Gala set to take place in Singapore in April 2014.