Fred & Farid Shanghai print work promotes the rear horse power of the Porsche 911

911rear1.jpgAfter 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. The 911 is a unique car with the engine placed in the back and have been built like that for fifty years. This campaign is a metaphor of Porsche's unique rear engine design.

Credits - Executive Creative Directors: Fred & Farid. Creative Director: Feng Huang. Associate CD/Art Director/Copywriter: Laurent Leccia. Account Director: Gregoire Chalopin. Agency Producers: Joanne Zhou, Terry Jin. Retoucher: Happy Finish. Illustrators: Marc Burckhardt, Asaphz. Account Manager: Vivian Wang.
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8 Comments

Avocado Lady said:

Nice. But do you need 4?

One is enough said:

It's a very clever ad.
But not enough legs as a campaign.
Should do well awards wise in the year of the horse.

Daniel said:

Only four ads in the campaign? Wish there were more.

ex 911 driver said:

Actually I am gob smacked Porsche approved this ad.
The unequal power distribution to the rear made high speed cornering iffy.
It's a reason why some drivers actually sold their 911s.
This ad actually reminds those who know better why they should buy others.

This isn't an ad but a reminder of its main problem.

Marc said:

this goes to show scam is alive and well in china.

also, too bloody literal. nice art tho.

@ex-911 driver said:

Yes, instead of selling what appears to be a decent car, they are trying to win an award with the "four-same-ads" formula.

That is literally putting the cart before the horse.

Really said:

Fred & Farrid & Failed.

I am literal said:

Is it just me or does that setup look dangerous....you're not driving the horse it's driving you.

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