4As launch the inaugural 2014 Singapore Creative CSR Awards to honor organizations for creative, sustainable and effective CSR programs
Over the last two decades, corporate social responsibility has become of increasing concern to the business world. This has resulted in growing interaction between governments, businesses and society as a whole.
Today, socially responsible corporate citizens are no longer defined by the amount of funds they sink into a charity. It is more overall involvement in activities that improve the quality of peoples’ lives, and the community they live, play and work in. There is mounting recognition of the momentous impact the activities of the private and public sectors have on the community, environment and social cause.
The Singapore Creative CSR Awards, organized by Association of Accredited Advertising Agents Singapore, is timely. It is calling on designers and creative professionals and firms to shift their focus and use their special knowledge as much on how they and others construct social problems rather than just working towards finding solutions.
Organized as part of SingaPlural 2014, the anchor event of the Singapore Design Week, this event is supported by the DesignSingapore Council, Singapore institute of Architects, Singapore Institute of Landscape Architects, Singapore Furniture Industries Council, The Design Society, Interior Design Confederation, Singapore Institute of Planners, Textile & Fashion Federation, Design Business Chambers Singapore, the Singapore Creative CSR Awards is now open for entries to all organizations in the private and public sectors.
“A holistic and strategic view of CSR is now the norm. Achieving long-term strategic advantages, along with social and environmental contributions, is just one hallmark of a good program. What we expect from designers and creative professionals in our field is to apply their exceptional talent and creative thinking to solve societal issues in unique, unconventional ways that produce exceptional results. A tall order and thus this unique recognition and award,” said Ted Choo, Co-Chairman, Singapore Creative CSR Awards 2014.
“It is timely for the creative industry to use design to improve lives. By putting users at the heart of the innovation process, designers and creative professionals are able to create useful products and services that address society’s needs. This award is a welcome recognition of their social responsibility efforts,” added Jeffrey Ho, Executive Director, DesignSingapore Council.
About The Singapore Creative CSR Awards
The award recognizes and honours business organizations in the Singapore private and public sectors for creative, sustainable and effective CSR programs and projects. They should demonstrate the organization’s ethical values, creativity and pro-active approach to differentiate their CSR initiatives, commitment to sustaining the program, impact on the community, environment and social purpose, measuring and evaluating results.
About SingaPlural 2014
SingaPlural 2014 returns for a 3rd edition from March 12 – 16 to showcase the best design elements from the multi-faceted creative spectrum – Advertising, Architecture, Urban Planning, Landscape Architecture, as well as Interior, Furniture, Graphic and Fashion Design. Organised by the Singapore Furniture Industries Council, SingaPlural 2014 is the anchor event of the Singapore Design Week and is held in conjunction with International Furniture Fair Singapore 2014/31st ASEAN Furniture Show, The Décor Show 2014 and Hospitality 360⁰.
Together with 8 other network partners of DesignS, this week-long design celebration features Singapore’s very own home-grown talents across the creative industries. From Singapore EXPO to the new National Design Centre and the streets of downtown, local audiences and international visitors are in for a visual treat in March 2014 with installations and exclusively curated design spaces, symposiums, competitions and many other activities to engage and evoke their design senses.
SingaPlural 2014 is supported by the DesignSingapore Council, International Enterprise Singapore, Singapore Tourism Board and SPRING Singapore. The Singapore Design Week is presented by the DesignSingapore Council, a part of the Ministry of Communications and Information.