Tribal Worldwide Malaysia develops ‘Let’s Get Personal’ campaign for Fitness First Asia
Fitness First Asia has appointed Tribal Worldwide Malaysia to develop a digital-led campaign that focuses on highlighting the expertise and support that Fitness First provides to its members.
‘Let’s Get Personal’ delves into the inspiring motivations behind Fitness First Personal Trainers and their varied but less well-known strengths in training – weight loss, health improvement, sports training, core and strength training.
The campaign, running in Malaysia, Singapore, Hong Kong, Thailand, Indonesia and the Philippines, invites users to ‘get personal’ with a personal trainer by taking a ‘match-making’ test to discover their most compatible Personal Trainers, and then opt to be contacted to learn more. Users can also share their fitness story in a bid to win free personal training sessions from one of its Personal Trainers.
“We have created a series of short videos featuring our trainers to showcase the expert ‘faces’ behind personal training. The videos are truly inspirational and it is aimed to motivate viewers to start thinking as well as taking action to experience how fitness can positively affect their lives. The digital campaign created by Tribal is wrapped around the series of inspirational videos and used to encourage the public to get fitness into their lives. We are excited to work with Tribal and see where this will take us,” said Chuah Cheng Lyn, Regional Marketing Manager of Fitness First Asia.
Lola Chin, General Manager of Tribal Worldwide Malaysia added, “Consumers nowadays are serious about their fitness, but many are clueless on how to kick-start or achieve their goals. The Let’s Get Personal campaign is aimed to educate and inspire consumers who are serious about their fitness. Fitness First’s personal trainers are equipped with varied skill sets that are able to assist the consumers to achieve their fitness goals depending on their requirements.”
Credits – Creatives: Celestine Lau, Joe Chan, Matthew Chang, Putri Dayana, Candy Gan, Alan Yeong. Account Management: Aaron Foong, Manpreet Kaur. Social media: Joshua Desmond.