The Singapore Creative CSR Awards & Seminar on design thinking where creatives apply their exceptional talent to solve society issues

CRS.jpgOver the last two decades, corporate social responsibility has become of increasing concern to the business world. This has resulted in growing interaction between governments, businesses and society as a whole.

Today, socially responsible corporate citizens are no longer defined by the amount of funds they sink into a charity. It is more overall involvement in activities that improve the quality of peoples' lives, and the community they live, play and work in. There is mounting recognition of the momentous impact the activities of the private and public sectors have on the community, environment and social cause.
The Singapore Creative CSR Award, organized by Association of Accredited Advertising Agents Singapore, is timely. It is calling on designers and creative professionals and firms to shift their focus and use their special knowledge as much on how they and others construct social problems rather than just working towards finding solutions.

Organized as part of SingaPlural 2014, this event is supported by the Singapore Design Council, Singapore institute of Architects, Singapore Institute of Landscape Architects, Singapore Furniture industry Council, The Design Society, Interior Design Confederation, Singapore Institute of Planners, Textile & Fashion Federation, Design Business Chambers Singapore, the Singapore Creative CSR Award is now open for entries to all organizations in the private and public sectors.

Running alongside the Singapore Design Summit will be a seminar/forum on design thinking, and the impact on the greater good of society. It will feature local design icons and some of the best thought leaders in this field. Panelists will consist of this year's President Design Award Recipients and Regional activists in the area of global social initiatives.

"A holistic and strategic view of CSR is now the norm. Achieving long-term strategic advantages, along with social and environmental contributions are just one hallmark of a good program. What we expect from designers and creatives professionals in our field is to apply their exceptional talent and creative thinking to solve society issues in unique, unconventional ways that produce exceptional results.

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