Snickers morphs hungry faces via Innored Korea

Snickers.jpgThree years ago Snickers launched a campaign in Korea 'You are not you when you are hungry' where Koreans witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars.


This December, Innored Korea and Snickers expanded this transforming experience to consumers at the university in Seoul. Professor Hao Li, who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expressions and real time animation was a challenge, but it was successful in creating unforgettable experiences to consumers and helped them understand the brand message 'You are not you when you are hungry' on the spot.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.