Simon Veksner: The Worst Brief in the World

santa_cry_2.jpgBy Simon Veksner, Head of Ideas, Naked Communications

...is the agency Christmas card.

Why? Well there are plenty of briefs on which creatives complain "everything's been done."

But in the case of the agency Christmas card, that might just be true.

You can see a mahoosive collection of them here and here.

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