Responsys asks top marketers to predict whats in-store for the digital marketing industry in 2014

slide-1-638.jpgResponsys has teamed-up with 20 of the world's most influential marketers to predict what's in-store for the digital marketing industry in 2014.

Presented via slideshow, it contains insights from globally renown names such as Augie Ray, director of Word of Mouth Marketing at American Express; David Edelman, partner, marketing & sales practice at McKinsey; Greg Stuart, CEO of the Mobile Marketing Association and Ann Handley, chief content officer at MarketingProfs, and many more.

One of the main takeouts it that in order to succeed next year it's crucial for marketers to develop individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behaviour and profile information.



Bob said:

Could there be a device as ill-suited to delivering marketing goals as mobile? I think not. Sending someone an sms with a retail offer is boring. Sending them a discount because they're walking past your store is creepy cos you're stalking them. Yet everyone bangs ion about it like its the holy grail.

My prediction for 2014 and beyond is that the only ads that wil be noticed are the ones that get written about positively in the media (van damme epic split). At which poin you have to ask yourself: is it an ad? or is it news?

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