This week’s Indonesian Citra Pariwara festival will be a celebration of human stories
This year’s Indonesian Citra Pariwara Advertising Awards Festival will take place this week in Jakarta.
The year 2006 marked a significant change in Citra Pariwara. This was the year when international judges became the majority on the judging panel. Citra Pariwara has had the privilege of having names like, John Merrifield, Andy Greenaway, Agnello Diaz and Merlee Jayme – to name a few – on the judging panels in the past. The aim was to raise the bar of Indonesia’s creativity to a level comparable to the rest of the world. And it did pay off. The following year, Indonesia won its first metal at AdFest, followed by another first at Cannes. And the rest is history. There has not been a year where Indonesia did not win any metals in these international award shows – plus others. In fact, this year Indonesia won its second Gold in Cannes through Hakuhodo’s Print Campaign for Berlitz.
The theme for the upcoming Citra Pariwara 2013 is “A Celebration of Human Stories”. In the era of ever changing technology, platform, and channels, one thing remains: our innate desire to consume, create, and share stories. “This year we want to remind everyone in the industry that human stories are still the most powerful force of all, an essential prerequisite to and aftermath of great communication ideas”, said Lulut Asmoro, Chairperson of Citra Pariwara 2013 Committee and CEO of JWT Jakarta.
Citra Pariwara 2013 will also make another milestone in its history, because for the first time it will not only have Advertising Agency of The Year, but also Media Agency of The Year and Digital Agency of The Year. This is to recognize the evolving marketing communication landscape where advertising, media, and digital agencies play equal role in helping clients’ business.
The event will be held on 4-6 December 2013. The Jury Presidents are:
· Farrokh Madon (pictured above, Chief Creative Officer, Y&R Singapore) for Panel 1 (Film, Print, OOH, Direct Promotion, Non Conventional, Integrated, and Print Craft category)
· Masaru Kitakaze (Executive Creative Director/Corporate Officer, Hakuhodo Inc Japan) for Panel 2 (Digital Category)
· Adeline Ausy Setiawan (Country Media Head Unilever Indonesia) for Panel 3 (Media Category)
· Ivan Wibowo (Executive Creative Director, JWT Jakarta) for Panel 4 (Students, Young Creatives, and TV Station Category)
· Hendra Lesmono (Executive Creative Director, Bates CHI Indonesia) for Panel 5 (Film & Radio Craft Category)
Jury members comprise of renowned national and International talents, with backgrounds from advertising, media, digital, and cinematography.
Aside from creative judging, Citra Pariwara will also hold a series of seminars under the main theme of “A Celebration of Human Stories”, touching the subjects of cultural tension, social mission, inspiring human stories, and the next level of engagement. Speakers include:
· Shubhabrata Sarkar, Technical Advisor of Bates CHI Indonesia
· Joseph Tan, CEO of Lowe Indonesia
· Masaru Kitakaze, Executive Creative Director/Corporate Officer of Hakuhodo Inc Japan and Haruko Minagawa, Touchpoint Evangelist of Hakuhodo Inc Japan
· Dick Van Motman, Chairman & CEO of Dentsu Network/Asia
· Juhi Kalia, Executive Creative Director Global Team of JWT Singapore
· Ali Shabaz, Chief Creative Officer of Grey Group Singapore
· Ahmad Yunus, co-author of “Meraba Indonesia” (Touching Indonesia)
“We are also extremely pleased with the number of entries this year. In fact, this year records the highest number of entries for the past 5 years (1,090 entries). Some categories showed an impressive hike in entries, such as Out of Home and Digital, illustrating the gradual diversification of channels in Indonesia. We are also excited by the record-breaking entries from Students and Young Professional categories, reflecting the future generation of Indonesian marketing communication practitioners”, said Lulut Asmoro.