Fitch shortlisted for Design Effectiveness Awards 2014 for Asian Paints experience stores project

Asian Paints.jpgFitch Singapore has been shortlisted for an award with Asian Paints in the Retail Interior category for DBA Design Effectiveness Awards 2014.

Fitch designed, developed and built two flagship experience stores in Mumbai and New Delhi to evolve the Asian Paints image from an industrial paint manufacturer, to a home décor specialist. The concept has since rolled out across top-tier dealer stores throughout India.

The new stores are an inspirational and educational colour experience offering a highly interactive and personalised colour solution. The scheme adopts an editorial approach, presenting products within lifestyle contexts with easy-to-understand choices, recommendations, top tips and latest décor trends.

The overall design integrates seamlessly the Asian Paints' website, mobile applications, out of store pop-up events, staff training and magazines.
The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. This unique award rewards both client and designer for their collaboration on an effective project. Results will be released on 13 February 2014.

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