BBH Asia Pacific wins Hall of Fame's Campaign of the Year for the second year in a row

jargon.jpgBBH Asia Pacific has won the 2013 Singapore Advertising Hall of Fame's Campaign of the Year for the second year running.

This year's winning campaign - NTUC Income's 'Insurance Made Simple' beat four other finalists in the category to come out tops on Friday night.

The TVC campaign that pokes fun at confusing insurance jargon and misleading disclaimers features both an unsatisfied housewife buying poor quality fish and a confused and an offended bride at the altar. The TVCs humorously lambast the 'terms and conditions' filled language that insurance companies too often hide behind.

BBH Asia Pacific also won two other awards - Social Media Campaign of the Year - Chupa Chups April Fools Day (Making suckers of the internet) and Television Campaign of the Year - NTUC Income "Insurance Made Simple".

In 2012, BBH Asia Pacific's notorious Mentos 'Get Fresh on National Night' campaign took away Campaign of the Year.

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