Bank Simpanan Nasional and Saatchi & Saatchi Malaysia encourage youth to live debt free

You-Against-Debt_02.jpgBank Simpanan Nasional (BSN) and Saatchi & Saatchi Malaysia have released a campaign that repositions Bank and Debit Cards and encourages Malaysian youth to live debt free.

"You Against Debt" began in the last week of November and was launched with a staged mock street 'demonstration' calling for the end of Debt. The event featured a man dressed as an Executive with Debt chained to his leg, as "demonstrators" handed out non-branded flyers asking the public to join the Debt Free Movement. This 'demonstration' raided the streets of Kuala Lumpur two weeks before the launch to drive awareness of debt. Malaysians also showed support by making a pledge of against debt at the website www.YouAgainstDebt.com. To date, the movement received more than 55,000 pledges.
BSN-Debit-Card-Launch.jpgThe launch of the new BSN Visa Debit Card with Visa payWave was held at Berjaya Times Square where spoken word artist Jamal Raslan performed a manifesto on youth not wanting to be in debt. This was followed by a 100 person flash mob that eventually revealed the card. The overall message is that Debit cards allow you to use money you have, manage your finances and ultimately promotes the habit of saving. The BSN Visa Debit Card is a revolutionary product that enables Malaysians to save and spend within their means and at the same time enjoy privileges that no other debit card in Malaysia can provide.

""You Against Debt" is a brave step for BSN as this is the first time a bank has participated in a communications campaign like this. At Saatchi & Saatchi we are always looking to find innovative ways to communicate and engage consumers to yield business results for our clients. Since the campaign was launched five days ago, BSN has received almost 5,000 sign-ups," said Adrian Sng, General Manager of Saatchi & Saatchi Malaysia.

1 Comments

Ex-Saatchian said:

Wow, they've really run out of ideas huh. The ship just sinks deeper.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.