December 2013 Archives

GE.jpgTBWA's Digital Arts Network (DAN) Shanghai has launched the latest General Electric (GE) 'Works Everyday' campaign in China through an engaging online experience. Two interactive videos uncover the life of GE personnel and their partners working together in delivering solutions for a better China.

The first video tells the story of GE telemedicine, a technology that provides innovative medical solutions in Gansu province. The second video shows how GE partners with the Beidahuang Group, a national grain producer, in modernizing agriculture in China.
Entry Video 1.jpgIt's the season where agencies around the world are united by thoughts of heartwarming tales of great gifts to humanity. Yes, that's right, their very own case study videos.

The plot is timeless: a great problem is solved through the introduction of a simple but life-changing idea. It sets the online and real worlds abuzz with excitement. And naturally delivers outstanding results for their clients. But most of all, in 2013, it made the world a little bit better.

These monumental achievements could fall by the wayside if not for the perfect backing track. So to help in this annual festival of epic documentary production, we present some favourite tunes from the recent past. They are sure to bring a rush of pride and warmth towards one's fellow man whenever they are heard. And make the joy of watching your three-minute film complete.

GO TO THE PLAYLIST
JWT_100.jpgJWT Worldwide has released its annual list of 100 Things to Watch for the year ahead.

"With the Winter Olympics in Sochi, FIFA World Cup in Brazil and first commercial space flight, 2014 promises a lot of things to watch.

"Our list spotlights developments around these major events and across sectors including technology, television, food and spirits, retail, health care and the arts," says Ann Mack, director of trendspotting at JWT. "It also reflects broader shifts that we're forecasting, including the end of anonymity, the movement toward mindful living and the remixing of tradition in an 'everything goes' age."

Cheil Worldwide officially opens in Malaysia

Cheil logo.jpgJust prior to Christmas Cheil Worldwide officially opened its new operation in Malaysia. The expansion increases the South Korea-headquartered advertising company's global footprint to 41 offices across 35 countries.

Cheil Malaysia is a full-service agency with more than 20 talents on board driving a through-the-line approach to creative solutions. It currently has clients such as Samsung Malaysia, AIG Malaysia and Hankook Tire.
Yang Yeo.jpgYang Yeo has been named as Jury President for the Press Lotus at AdFest next March.

As China Chairman & North Asia ECD at JWT Shanghai, Yeo (left) has helped put Chinese advertising on the map, winning China's first-ever Gold Lion at Cannes for the Adidas Beijing Olympics campaign in 2008, and China's first ever Grand Prix three years later for the 'Heaven & Hell' print campaign for Samsonite. In 2009 year, JWT Shanghai also won 'Agency of the Year' at AdFest - yet another first for a China-based agency.

"AdFest has always been the Asia Pacific region's prestigious yet fun festival of creativity. A lot of the works that have won recognition here have gone on to inspire the world over. Thus it's a huge honour being named the Jury President for the Press category," says Yeo.

Wong to lead digital offering at JWT Hong Kong

Howell Wong JWT.jpgHowell Wong has been appointed to the Head of Digital role at JWT Hong Kong.

Wong (left), who served as the Regional Digital Director for Cheil Worldwide, based in Singapore, has over 14 years' experience in both client and agency roles. Prior to joining Cheil, he was the Global Head of Digital Campaigns for Nokia, based in London. During his 11 year career at Nokia, Wong led several major change programs, and was part of the leadership team set up to launch a new sub-brand called "Nokia Asha". He also served as acting head of Nokia's Global eCommerce operation and launched a fully integrated campaign involved Digital, Retail and Customer service, as part of that role.

"Howell is a seasoned digital guru with tremendous experience on both the client and agency side.  He is definitely a major asset for JWT Hong Kong," said JWT Hong Kong General Manager Dennis Lam. "Howell can help us both strengthen our digital capability, and bring us some fresh perspective from his client side experience."
channingsplit.jpgChanning Tatum's parody of Volvo's "the epic split" commercial, featuring Jean-Claude Van Damme, is the most-viewed ad spoof of 2013 with more than 12.7 million online views.
 
The spoof features the actor on the set of the 22 Jump Street sequel recreating the original ad, from Swedish agency Forsman & Bodenfors, which showed Van Damme doing the splits between two Volvo trucks. Tatum instead uses food crates.
DEATHTRACK.jpgThe Midas Awards World's Best Financial Advertising has announced the 2013 award winners including JWT Mumbai who came out on top with the prestigious Grand Midas Award for "Death Track" for client Birla Sun Life Insurance. JWT Mumbai also scored a Gold Midas for Birla Sun Life Wealth With Protection's 'Even Gods Can Feel Insurance' campaign.

Other winners from Asia include M&C Saatchi Direct & Digital Communications India, who scored three Gold Awards for Birla Sun Life Insurance's 'Karva Chauth', Aditya Birla Money's 'Hastakshar Mudra' and Birla Sun Life Mutual Fund's 'Laxmi Papad'. From Thailand, Ayudhya Capital Auto Lease Public Company Limited scored a Silver Midas for Krungsri Auto's 'The Precious'.

View the winning work here.
BCSTV.jpgCase Study: Approximately 1,600 women are diagnosed with Breast Cancer in Singapore every year. Yet the number of women (aged 50 and above) that go for a mammogram have declined over the years. These women cited having no time, the fear of pain or not wanting to think about the consequences, as excuses not to go for a mammogram. Singapore Cancer Society needed a strong message to encourage women to get rid of these excuses and go for a mammogram.

VIEW THE SPOT
image001.jpgLeading London-based trends and marketing insights consultancy SCB Partners, part of Havas Media Group, has announced 15 trends for 2014 for food & drink, fashion & retail, art & entertainment, technology, and other social phenomena.

Food and Drink
 
1.      Food is the New Music: Hackney's Ribstock was sold out this year...Heard of Grillstock? That's Bristol's answer to a BBQ and music festival. Jamie Oliver's Big Feastival attracted over 20,000 visitors. Already pre-booking for 2014, expect to see a new brood of music foodivals in 2014, including young specialist ones like Daniel Young's London Burger Bash, combining craft beer and new bands.
JOSHUA-TAY.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Joshua Tay, creative director of Y&R Malaysia.

READ HIS REVIEW
all Trophies in a row. image 1.jpgNew York Festivals World's Best Advertising has revealed its new trophies' design created by Stefan Sagmeister and Jessica Walsh from the revered New York design firm Sagmeister & Walsh.
 
The five newly crafted trophies, inspired by New York's classic Art Deco skyscrapers, will debut May 1st at the 2014 New York Show Gala. The five sizes and designs for the World's Best Idea, Grand Prize, First Prize, Second Prize, and Third Prize awards will be cast in aluminum and powder-coated in monochromatic colors and will range from 8 to12.5 inches. The variety of sizes and color variances will allow award-winners to create their own multi-dimensional version of the New York City skyline in their trophy case.

WATCH THE VIDEO
IAN_Singapore.jpgLast night saw Singapore's top independent advertising, design, interactive and branding agencies come together to form the Independent Agency Network (IAN) and will launch a 'Made In Singapore' initiative for local businesses next year.

This collective, comprising the biggest names in the local communications scene, has been established to give independent agencies a voice, while providing a single point of contact for clients looking for alternatives to the MNCs.

"The independent agency scene in Singapore is growing rapidly. Coming together to form IAN gives us a greater presence, while ensuring clients know that there is one single entity they can reach out to for communications and branding help. With the launch of IAN, we intend to provide an alternative to the bigger agency groups out there. One that's collaborative, nimble and just as creative," says Alvin Wong of the Alchemy Partnership.
We Are Social_Australia.jpgBlueFocus Communication Group, China's leading marketing services group, has acquired a majority stake in the world's largest specialist social media agency network We Are Social Australia, subject to regulatory approval.

The alliance will allow We Are Social to continue its fast growth trajectory, build out its global infrastructure and expand into further key markets. Importantly, it will leave We Are Social operating as an independent brand under the leadership of its existing management team. The partnership will also give We Are Social's global clients exceptional insight and access to the fast-growing Chinese market.

We Are Social will become BlueFocus' primary digital agency brand outside China, bringing digital and social media expertise on a global scale to the group. We Are Social will provide BlueFocus with a platform for significant growth in digital revenues, and will transform the group into one with a global network of operations.
Thumbnail image for Thumbnail image for Thumbnail image for Dick van Motman.jpgDentsu Möbius, the digital arm of Dentsu Network/Asia, has picked up the global social media mandate for Singapore Airlines.

Dentsu Möbius will work with Singapore Airlines to boost the iconic carrier's presence on social media. The two parties have signed a two-year contract.

"Working with a client like Singapore Airlines is a huge deal for Dentsu Möbius: you're talking to a proud and excited managing director here," said James Hawkins, Managing Director, Dentsu Möbius. "We know what we are capable of and it is good to know that big names on the market, for some of which social is a new game, are noticing this too and giving us their vote of confidence. We will tap our expertise and passion to harness the power of social for Singapore Airlines, arguably the best airline in the skies today."

Chairman & CEO of Dentsu Network/Asia, Dick van Motman (pictured) commented, "James and the team at Dentsu Möbius have done a fantastic job over the last year. They've shown incredible tenacity and are living and breathing Dentsu's vision of moving business by moving people. Their successes over the last year have included not only Singapore Airlines, but also Bridgestone, MasterCard, and CapitaMalls Asia and I couldn't be more pleased with their progress."
Component_JBanbury.jpgComponent, the Hong Kong and Sweden based music for media company have moved to their new Asia base - within post production house Pixelbox.

Cementing their successful relationship with Pixelbox, Component undertook the building of the new audio facility, and brought Fritz Pickford of eHz Ltd (UK) to Hong Kong to perfect the audio treatment and design.

Based around a ProTools HD system, the studio is ideal for composing, voice overs, mixing, and has SourceConnect capability for remote sessions.

James Banbury (pictured) set up Component in Hong Kong three years ago, and with his partner Pete Davis have written and produced music on campaigns for Cathay Pacific, P&G, Ford, Chivas, Smart Communications and Iceland Foods.

Component has also negotiated sync licensing for Cathay Pacific and for Turner/Cartoon Network.
CamilleMarotte2.jpgThe Sweet Shop has added Camille Marotte to their roster of international talent. The Paris-based director comes with an impressive resume of over 100 different projects that combine skills as a director, cinematographer, editor, and animator to craft a body of work distinctive for its naturalistic style and cinematic feel.

With a focus on fashion and beauty related content, Marotte's strength lies in his ability to combine stunning visuals with deep technological know-how in order to create breathtaking, poetic images that have strong emotional resonance. These skills have helped him earn a long list of world-class clients including Maybelline, Garnier, Citroën, Bose, Ralph Lauren, and Calvin Klein. 

Ogilvy launches new brand innovation unit: K1ND

Chris Reitermann.jpgOgilvy & Mather Asia Pacific has opened a new brand innovation unit. Based in Singapore, K1ND (pronounced 'One Kind') is Ogilvy & Mather's first brand innovation business in the region, with a strong focus on technology and design. K1ND is being created in a groundbreaking partnership with Singapore's Economic Development Board (EDB), which is fostering the city's creative industries and skills base.

Covering Asia Pacific markets, K1ND will focus on two broad areas: digitizing product experiences and developing innovative digital services. K1ND is also establishing an open-source innovation hub; business challenges will be briefed in to the new digital platform, with K1ND facilitating a process of 'democratic development'. A core team of technologists, inventors and cross-disciplinary creatives is being hand-picked, though one of the start-up's key features will be permeable staffing structures, with specialists drafted into teams tailor-made for each challenge.

Alex Hislop + Bart Olejniczak join Pixelbox Asia

PB_Alex_Bart.jpgPixelBox Asia has added two major talents to further strengthen its CG and VFX department.

Alex Hislop (pictured left) joins as PixelBox's Head of CG from London's MPC where he spent 8 years with animation credits that include World War Z, Harry Potter, Narnia & Pirates of the Caribbean.

Bart Olejniczak (right) also joins as FX Technical Director specialising in simulations and fluid dynamics as well as motion graphics, compositing and CGI work having trained at Escape Studios in the UK.
christmasinaday.jpgSainsbury's online documentary film 'Christmas In A Day' has been named 2013's best festive branded entertainment campaign by The One Centre's independent publication, Branded Arts Review.

The 50-minute online film, which was directed by Oscar winning director Kevin Macdonald and produced by Scott Free Publications and Ridley Scott Films, was named the best Christmas campaign in the BAR review of this year's festive branded arts and entertainment projects.

Top spot: Coca Cola shows real life parenting

Coke Life.jpgSanto Buenos Aires has released a great new spot for Coca Cola Life that shows the trials and tribulations of parenthood. The commercial, set to the Bee Gees song "To Love Somebody", shows the emotion, exhaustion and catastrophes of early childhood.

VIEW THE SPOT

BA_Sydney Boomerang.jpgIn mid 1933, an England to Australia survey flight took off operated by the then Imperial Airways. In the same year, a scheduled service was introduced to Singapore and later extended to Australia. To celebrate 80 years of flying into Singapore and later extension of the route to Australia via Singapore, British Airways has unveiled a new print and out of home campaign to promote British Airways services to Sydney.

The new campaign will run through December and into the New Year. Peter Callaghan, Creative Director, BBH Asia Pacific said, "Hat's off to Australia who let us play with their classic icon."

Hassan Maidin, Marketing Manager South East Asia & South West Pacific, British Airways added, "We wanted a creative solution that can strike a right balance between promoting Sydney, the destination and highlighting the British Airways experience and value proposition on the Sydney route. The British Airways aircraft in boomerang avatar strikes this balance spectacularly."

Credits - Executive Creative Director: Scott McClelland. Creative Director: Peter Callaghan. Art Director: Uni Lee. Copywriter: Chiao Woon Lim. Head of Print: Brell Chen. Head of Operations: Andy Nethercleft. FA Artist: Sok Wah Leow. Retouching: Wellcom. Illustration: MirageWorks Business Director: David Webster. Account Director: Sheila Melbye. Account Manager: Jade Cheng.

 
Saatchi-NDS-Singapore.jpgThe screening of the Saatchi & Saatchi New Directors' Showcase held in Singapore last week was only the third time the reel had been shown outside of the Cannes Lions International Festival of Creativity.

At the invite-only event, members of Singapore's creative, advertising and brand community were hosted by Saatchi & Saatchi Singapore at the Cathay Cineplex for a reception and screening, before the evening closed with a Q&A panel on the impact of the Internet on filmmaking.

"The New Directors' Showcase highlights the cutting edge of creativity in our business, and the ability to bring it to Singapore is very special. In the Asia-Pacific region we need to create more opportunities to nurture, share and develop creative talent because it is through this that world-changing ideas emerge," said Chris Foster, (pictured back right) Chairman and CEO of Saatchi & Saatchi Asia-Pacific.
Evan Teng.jpgEvan Teng, managing director of JWT Taipei, has been named 'Ad Man of the Year' at the eighth annual Taiwan Ad Festival.

The festival, which is run in conjunction with the Commerce Department of Ministry of Economic Affairs, celebrates excellence in the field of advertising.

Teng (pictured) beat stiff competition from all across Taiwan.  He ultimately made it to the top spot because of his dedication and successes over the past year.  JWT Taipei saw a significant growth in revenue alongside advancements in creativity, winning international recognition from global festivals including One Show, Spikes and Adfest.

In addition to his commitments with JWT, Teng recently became the Secretary General of 2015 AdAsia in Taipei.  In that role, Teng will assist in improving and promoting the advertising industry in Taiwan. "I am truly honored to receive the award. The team at JWT Taipei have been fantastic, so this award is for them as much as for me," said Teng. 
Paul Chan_Cheil.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in Singapore and Hong Kong, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The fourth interview is with Paul Chan, (pictured) Group Creative Director, Cheil Hong Kong.

What's the most exciting thing about working in Asia?
Asian creativity is still evolving. It doesn't blindly emulate the West anymore and it's making its mark on the international stage. So we're finally beginning to find our own voice. Which is important. You're talking about a region that contains almost two thirds of the world's population. Now that's a lot of eyes and ears. And hopefully, our best days are still ahead of us.
 
What inspires you?
Apart from listening to vinyl records and eating marmite on toast, it can be anything and everything. It's hard to list because it's usually things that you can't predict that are the most inspiring. I mean, we look for inspiration everywhere and in everything we do. Especially when staring at a blank layout pad!
incentive2000.jpgNew Zealand - The New Zealand Government has announced changes to the structure and level of support for film and television productions, including raising the baseline screen incentive for international film and television production to 20 per cent.

Prime minister John Key, minister for economic development Steven Joyce and minister for arts, culture and heritage Christopher Finlayson announced the changes at the New Zealand Film Commission in Wellington on Monday morning.
Kentaro Kimura.jpgOne of Japan's most acclaimed advertising executives, Kentaro Kimura, will head up next year's AdFest Direct Lotus & Promo Lotus category as its Jury President.

Kimura is Co-CEO & Executive Creative Director at Hakuhodo Kettle Inc. in Tokyo, the agency he founded in 2006 after joining Hakuhodo in 1992. Kimura believes AdFest's Direct Lotus and Promo Lotus categories are the most dynamic for ideas that move people in a short time, regardless of media.

"The more ways we have to communicate, the more important human nature becomes. What moves people? Why do people take action? It may be an activity for social good, moving content, or a platform for experiences. There are a lot of possibilities for activating people. It is these inventions to move people that make the Direct Lotus and Promo Lotus categories so exciting," he says.
Turner's Glenn Bartlett receiving another award.jpgCartoon Network has flexed its creative muscles again by scooping two Golds and a Silver at the 2013 PromaxBDA Asia Awards. Adventure Time's "Experience the Ooo" and "New Season Launch for Oggy and the Cockroaches" made it both Gold and Silver in the Best Children's Programme Campaign category, while "Tom and Jerry Hands" won the top prize in the Best Brand-Integration Promo class.
 
"It's notoriously difficult to capture kids' attention," said Glenn Bartlett, Turner International's Senior Creative Director (pictured accepting an award). "So to win a PromaxBDA Award is testament to the strong and relatable ideas that really connect with our viewers' imagination. Our team really worked hard, not only on the excellent campaign execution, but also on developing clear and single-minded storylines."
 
When collecting the Gold award for the Best Brand-Integration Promo, Bartlett also praised his team for its client work. "It's arguably even harder for creatives to connect with kids if they want to convey information about a particular brand or product. To overcome this, our team used a selection of Asia's most iconic and instantly recognisable characters from Cartoon Network, including Tom and Jerry. We worked closely with Unilever and its hand-wash brand Lifebuoy to develop a series of branded vignettes that are not only entertaining and fun, but also put forward an important message about hygiene."
ken.jpgLeo Burnett Vietnam created an always-on digital platform for YoMost to strengthen the role of the brand in the life of Vietnamese youth by urging them to create their 'YoList', a bucket list of things they want to experience - fueling their drive to pursue them and live life to the fullest.

The online platform, hosted in YoMost website (www.yotime.com.vn), is loaded with helpful tools, social functions and exciting daily content that inspire users to make the most out of their lives. With YoList as the main feature, the site also enables users to take the first step by curating their personal YoList, connect with others, share experiences and eventually, check off each item on their list.

VIEW THE SPOT
Mita.jpgThe Indonesian advertising industry has been stunned with the news that Y&R Indonesia copywriter Mita Diran has died after working more than 30 hours straight. Overwork has been blamed for her death along with drinking too much of a strong local energy drink called Kratingdaeng.

Two days ago Diran tweeted "30 hours of working and still going strooong."

Venus Buzz quotes her father, Yani Sharizal, saying that his daughter was in a coma after working continuously for three days, and that she had been working over her limits. She died shortly after.

Here is Y&R Indonesia's statement that they posted on their Facebook page:
img_E47CFE19-2219-58C9-84A5D7991D09462D.jpgLions Health, the new bespoke Festival and Awards celebrating creativity in healthcare marketing and communications, has opened for entries. The deadline for entries is Thursday, March 13th, 2014.

Entries are being accepted into two sections; Pharma, which is divided into Pharma Communications to Healthcare Professionals and Pharma Communications to Non-Healthcare Professionals categories; and Health & Wellness covering the categories of Health & Wellness Consumer Products and Health & Wellness Education and Services. Work can be submitted across seven different media channels which comprise of Broadcast, Print, Outdoor, Direct and Promo & Activation, PR, Digital and Mobile and Integrated.

ENTER HERE
paper.jpgBBH Singapore has joined with WWF to launch a project that aims to reduce paper wastage over the Christmas season. By encouraging people to use newspaper to wrap their Christmas presents, BBH is giving newspapers a second life in place of the one time usage of wrapping paper.

In Singapore, about 125 million tonnes of paper waste was generated in 2012. That's 21 million trees, 40000kg of atmospheric pollution, and thousands of animals that could've been saved.

Creatives: Scott Mcclelland, Lim Chiao Woon, Uni Lee, Marcus Yuen, Germaine Chen, Lim De Neng

Snickers morphs hungry faces via Innored Korea

Snickers.jpgThree years ago Snickers launched a campaign in Korea 'You are not you when you are hungry' where Koreans witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars.

VIEW THE WEB FILM

This December, Innored Korea and Snickers expanded this transforming experience to consumers at the university in Seoul. Professor Hao Li, who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expressions and real time animation was a challenge, but it was successful in creating unforgettable experiences to consumers and helped them understand the brand message 'You are not you when you are hungry' on the spot.
Pashyn Sethna - Headshot.jpgPashyn Sethna from DDB Mudra India joins the YoungGuns 2013 Jury in Australia in February 2014, along with other members of the YGA Draft.

Sethna (pictured) was the young talent recommended to the YoungGuns Jury Draft by DDB Worldwide. He represents DDB's best young talent globally, and also India's.

"We are delighted to have such great talent from India on the 2013 YGA Jury, joining the Jury Chair Nick Law, and we look forward to Pashyn being a part of a unique jury for a unique show."

"As our industry goes through deep structural changes, it's become apparent to me that emerging talent is better equipped to shape the future. By championing this talent, YGA helps realize a brave new world. How awesome is that,"  said Nick Law, Global Chief Creative Officer, R/GA.
Make a break.jpg'Oh come all ye faithful' is the call of Kit Kat this festive season. JWT Singapore has created a Christmas Facebook app for Kit Kat that lets Singaporeans identify their most dedicated social media friends and create a customized Christmas e-card to put a smile in their holiday break.

This quirky digital campaign helps Kit Kat's target youth market "throw away the riff raff" and "give friend credit where it's due".  By accessing your timeline, the Facebook app identifies the top Likers and Commenters who have interacted most with your online social content. It then presents you with an array of cheeky slogans to use on one of seven different Kit Kat e-cards, which you can post on your digitally-devoted friends' walls.

Last week to enter AdFest's Fabulous Four

FABULOUS FOUR 2014.jpgThis is the last week to submit scrips for the Fabulous Four directors competition held at AdFest every year.  Directors and Assistant Directors in Asia and the Pacific (including Australia, New Zealand, and Middle East) can submit short film scripts inspired by the theme 'Co-Create the Future', which is the theme of AdFest 2014.

Eligible entrants must submit their 5-minute short film scripts and script submission form by Friday 20th December 2013 to nat@adfest.com.

After the Film Craft & New Director jury panel has read all the scripts submitted, they will vote for their favorite. The four directors who receive the highest scores will become the 2014 Fabulous Four New Directors.

These directors will have one month to produce their scripts, which must be one of the first 7 works they have ever directed. Their films will be shown at AdFest on 6th - 8th March 2014 at the Royal Cliff Hotels Group in Pattaya, Thailand.
Toyota Yaris_Elephant Trunk.jpgThe Toyota Yaris, while perfect for Singapore's city driving, generated little interest due to its compact hatchback design. It was perceived to be cramped and therefore, not practical. The Challenge was to change this perception with a limited budget. To give motorists the illusion that the Yaris boot can accommodate something much bigger than they imagined, we printed decals of a human leg, arm, and even an elephant's trunk. These were fixed at the shut‐line of the boot lid on three Yaris cars and driven around the city. They gave the impression that the Yaris was surprisingly spacious and more practical than its compact design suggests.
Jim&Ben-web.jpgAustralia - CumminsRoss, Melbourne has snared star Clemenger BBDO, Melbourne creative director team Jim Ingram and Ben Couzens for joint ECD roles.


Couzens (far left) and Ingram (near left) have been responsible for a number of major award-winning campaigns, including Schweppes 'Burst' (recognised by the Gunn Report as the second most awarded commercial in the world that year), VB 'Symphony', the Cadbury 'It's no Picnic' work and Defence Force Recruiting campaigns.
CIMG.jpgLawrence Yang (left) has joined as General Manager of iProspect Hong Kong and Regional Director for iProspect Asia Pacific. Yang started in Hong Kong this month, reporting into Ruth Stubbs, CEO of iProspect Asia Pacific and Rob Hughes, CEO of Aegis Media North Asia.

"iProspect has seen incredible growth over the last couple of years and we are now ready to take the business to the next level. Yang is the ideal candidate to take the helm and drive the business forward successfully in Hong Kong and beyond." said Stubbs.
 
Yang has over nine years of experience in the industry and joins iProspect from his previous role as Performance Director at FirstClick Consulting, Australia's largest independent performance marketing agency.  He has extensive experience in performance and search marketing from his time at Performics Australia where he managed the Sydney team and ZenithOptimedia where he led the advertising operations team for two years.
ladydog.jpgEukanuba's Play Fetch is a unique Facebook application conceived by Saatchi & Saatchi Singapore, that enables you to launch tennis balls anywhere in the world directly from your computer to dogs at Pets Haven Animal Shelter in Victoria, Australia.

For every play, Eukanuba donated 5 bowls of superior nutrition to the canines at Pets Haven to keep them thriving. Dog lovers all over the world were invited to engage with a Facebook app that allows you to interact with the dogs at Pets Haven Animal Shelter, engaging them in a game of fetch via live video feed. As well as the donation of 5 bowls of food for each play, an extra bowl was donated for every like or share on Facebook.
CRS.jpgOver the last two decades, corporate social responsibility has become of increasing concern to the business world. This has resulted in growing interaction between governments, businesses and society as a whole.

Today, socially responsible corporate citizens are no longer defined by the amount of funds they sink into a charity. It is more overall involvement in activities that improve the quality of peoples' lives, and the community they live, play and work in. There is mounting recognition of the momentous impact the activities of the private and public sectors have on the community, environment and social cause.
1red.jpgOn the 15th of December 2013, pedestrians of Orchard Road were treated to an unusual sight as they witness students of Pioneer Junior College and members of the public transported buckets of water on their heads from Wisma to Takashimaya. In support of Singapore International Foundation's Water for Life project, the campaign conceptualised by Grey Group and Metro Singapore aims to raise awareness and funds to provide developing areas in Asia access to clean water.

Funds raised from the campaign will provide 50,000 school-going children and adults with convenient access to clean drinking water through the installation of 150 membrane water filters in over 100 participating schools and communities. In addition to the installation of water filters, Water for Life (Lamongan) by the SIF (Singapore International Foundation) aims to raise community awareness in other hygiene and sanitation issues through education outreach activities to schools in these developing nations.
beau2.jpgBy Simon Veksner, Head of Ideas, Naked Communications

Sometimes, the agency brief is not the only brief. Sometimes, the client writes their own brief first. And then the agency writes a brief based on that (called a 'reverse brief').

This system, quite frankly, sucks balls.

Because when you have two briefs, the potential for confusion is immense.

READ MORE...
ANDY-FACKRELL-WEB.jpgCB Asia Exclusive - Andy Fackrell, DDB New Zealand's Executive Creative Director, is moving into a new role within the DDB Group in Asia Pacific, as Regional Creative Director.

Based in Sydney, the role will see him working  across the region with the country ECDs, supporting as required on pitches, proactive client briefs and idea generation, including some current and future projects with DDB New Zealand.

Says Marty O'Halloran, CEO DDB Australia and New Zealand: "I am delighted that Andy is spreading his talents across more of the DDB network, although sad for New Zealand that he is departing after two very successful years." Andy has just been named runner up Creative Director (to John Mescall ECD of McCann Melbourne) in the Campaign Asia Pacific Agency Awards in December.
NYFjudges.jpgNew York Festivals World's Best Advertising has announced the second round of the 2014 executive jury appointments. For the fourth year in a row, the executive jury, a "dream team" of 30 elite worldwide chief creative officers will assemble together April 25th - 29th on one panel in New York City to select the World's Best Advertising across all mediums.
 
The second round of the 2014 Executive Jury includes two from Asia - Ronald Ng, Chief Creative Officer, BBDO & Proximity Singapore and KV Sridhar, Chief Creative Officer India Sub Continent, Leo Burnett, India.

Lava mobiles built in translator via McCann India

Afrikaans to Punjabi.jpgMcCann India promotes Lava mobiles new translator phone in this print campaign.

Credits - Executive Creative Director: Ashish Chakravarty. Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh. Copywriter: Prateek Suri. Art Director: Gourav Verma. Photographer: Manav Parhawk.
Chlormint.jpgIt doesn't matter what you say with Chlormint in this tv and radio campaign from McCann India.

VIEW THE TV SPOT
PLAY THE MATH SPOT
PLAY THE SCIENCE SPOT
PLAY THE COW SPOT

HS Ad Inc. Korea recruits amateur street artists

Chok Chock1.jpgThe 'Chokchok Urban Art Project', established by true herb cosmetic brand 'belif', is an architecture/arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads by HS Ad Inc. Korea were made to recruit amateur artists to join selected professional street artists.

Credits - Creative Directors: Bo Hwang, Chang Soo Han. Art Director: Chang Soo Han. Copywriter: Eui Seop Shim.
Bruce-Matchett-and-son-Leo.jpgSaatchi & Saatchi Singapore and Malaysia Executive Creative Director Bruce Matchett has decided to retire and turn his attention to other creative projects.
 
Matchett joined Saatchi & Saatchi Singapore in 2010, and has also been Creative Director at Saatchi & Saatchi New Zealand. He also has had a long career as ECD at Singleton Ogilvy & Mather Sydney and first worked in Asia as ECD at JWT India.
 
"It's been a great experience being here in Singapore. Saatchi & Saatchi is brimming with confidence once again and there are some wonderfully talented people now in this office. I wish them every success," says Matchett.
 
"It was Bruce who convinced me to come to Singapore three years ago and work with him and the passionate and dedicated individuals at Saatchi & Saatchi Singapore," says Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia. "While the Agency has grown to 120 people since then, Bruce remains one of the most truly creative people I have had the good fortune to work with and he will be missed greatly."
 
An announcement of a new ECD for Saatchi & Saatchi Singapore and Malaysia will be made in the New Year.

Top spot: The Economist pays tribute to Mandela

mandelas walk.jpgLast week the world paused when the news that one of the great men of the 20th century had passed away. The Economist was keen to feature a fitting tribute to the Nelson Mandela and tasked AMV BBDO London to create an interactive film and microsite - mandelaswalk.com

The site, featuring Nelson Mandela's face on the ground, highlights key moments in his amazing life.

VIEW THE FILM AND MICROSITE
AMES logo4.jpgThe Asian Marketing Effectiveness awards, honouring campaigns across Asia Pacific that have achieved results by combining creativity and effectiveness, is adding three new  strategy sections that will complement it's existing recognition of effectiveness to become The Asian Marketing Effectiveness and Strategy Awards.

The three strategy sections will be Digital Strategy, Data & Analytics and Media Strategy. Each of these three new sections will have its own jury president and jury, which will judge alongside the Effectiveness jury, bringing the total number of juries and their presidents to four.
wan_chai_02.jpgPixelBox Asia has had a busy 2013 starting the year with the official opening of PixelBox Shanghai and then the opening of its new Hong Kong facility now based in the vibrant Wan Chai. The move came with significant investment of new equipment, an upgraded audio suite and additional staff across its Hong Kong and Shanghai facilities.

"Our strategy for the next 5 years will continue the growth of our Hong Kong and Shanghai operations starting with the addition of three Autodesk suites and the upgrading of both our Baselight colour grading systems ensuring we deliver the best performance and service to our clients," Chris Thorp, PixelBox, Managing Director said.
Hozefa Alibhai.jpgOne of India's most exciting commercial producers, Hozefa Alibhai, is joining AdFest 2014 as Jury President of the Film Craft Lotus and New Director Lotus categories.

Born and raised in Mumbai, Alibhai dropped out of college because it stifled his natural leaning towards chaos, instead joining Ogilvy Mumbai. From here, he headed up the film departments of Publicis India and McCann Erickson before assuming command of the South Asian operations of Gobsmack Films, one of the most influential production and content creation houses in India.

Today, Alibhai is Managing Director of 200 not out FILMS in Mumbai, where he is also in the process of producing his first Bollywood feature film.

"Being appointed as Jury President at AdFest is a matter of great prestige. I had a great experience last year at AdFest meeting some very talented co-jury members and watching some mind-blowing work, which enriched me at a personal and professional level. I am looking forward to experiencing this again next year," says Alibhai.
Iris Lo.jpgDraftfcb will shutter its office in Hong Kong by December 31, 2013 coinciding with the departure of Iris Lo (left), the agency's executive creative director and managing director, tipped to be joining Publicis Hong Kong,

According to a statement from the agency, the closure has been decided in the best interests of its clients, with the agency consolidating its creative work into Draftfcb's markets that offer the greatest growth potential.

Starting January 1st 2014, work on the globally aligned Beiersdorf account that would have been carried out in Hong Kong will be transferred to Draftfcb's Shanghai operations and work for global client Mondelez will be created by our regional hub in Jakarta and adapted for Hong Kong by our Taiwan operation. These agencies already work on the Beiersdorf and Mondelez accounts, ensuring a smooth transition for both clients.

The agency says is committed to its employees and supporting them during this time. 
AWARDSjury.jpgAWARD, Australia's pre-eminent creative industries body, has today announced the line-up of the 35th AWARD Awards judges to work under chairman of judges, Sir John Hegarty (BBH). 
 
Selected chairmen, judging alongside Sir John, include Steve Coll - Havas Worldwide; Steve Rogers - Revolver; Steve Cochran - Colenso BBDO; Grant Rutherford - Mojo; Ben Welsh - M&C Saatchi; Paul Reardon - Whybin TBWA; Iain McDonald - Razorfish; Michaela Webb - Round Studio and Damon Stapleton - Saatchi & Saatchi.
 
A total of 100 of Asia Pacific's creatives will be tasked with selecting the 35th  AWARD award winners, with the first jury starting on 30th January 2014.
 
Says Mark Harricks, chairman of AWARD: "The AWARD Awards set the benchmark for creative excellence in the Asia Pacific region and it is through the support of our industry's top creative talent that we are able to uncover the brightest ideas being produced in the region today. We are therefore delighted to announce such an impressive jury for the 35th AWARD Awards, and for the fourth consecutive year, a truly international chairman of judges in Sir John Hegarty."
SevenSunday_1.jpgSevenSunday_2.jpgLeading Indonesian production company Seven Sunday Films has partnered with BBDO Indonesia to create a visually arresting new campaign called "Up" for BCA Bank. The film showcases how easy it is for entrepreneurs to connect with BCA and create innovative business solutions.

VIEW THE SPOT

The commercial, directed by Andrew Hardaway, depicts an entrepreneur walking through a city as buildings rise and descend according to the fortunes of the businesses within them. As he arrives at his own office he sees his business visibly sinking before his eyes, until with the timely aid of animated BCA Paper Men he's able to reverse his fortunes and grow his business to previously unknown heights.
Mark&Louis.jpgLast night's New Zealand Film Awards saw four of The Sweet Shop's directors come away smiling with multiple wins.
 
Directing duo Mark Albiston (near left) and Louis Sutherland (far left) won big for their debut feature Shopping. The duo picked up Best Film, Best Director, Best Screenplay, Best Supporting Actress, Best Supporting Actor, Best Cinematography and Best Poster Design. The film, which has already received a series of accolades this year with a premiere at Sundance, a win at the Berlin International Film Festival and selected to screen at numerous film festivals around the world, and last night was yet another notch on the belt.

VIEW THE WINNERS
L to R_Liberty Hsu & Kevin Huang.jpgIsobar has appointed Kevin Huang as Senior Creative Director in Taiwan to further strengthen creative leadership and drive growth for digital creative business across the region. Huang (pictured right) will report to Liberty Hsu (left), Executive Creative Director of Isobar in Taiwan and will lead the creative team together with Creative Director Mag Chen.

Huang has more than 15 years' experience in digital and integrated marketing communications. He joined the Isobar team in Taiwan in 2002, before transferring to the Shanghai office in 2011, working across renowned clients such as HSBC, NISSAN, P&G, Chunghwa Telecom, Pfizer, Yahoo!Kimo, Motorola, SONY, Coca-Cola, SINYI Realty, CHIMEI, and Hennessy.

Liberty Hsu, Executive Creative Director of Isobar Taiwan said, "In the ever-changing digital environment, we believe it is important to continue to invest in the best creative talent. I am delighted Kevin is rejoining the team as Senior Creative Director in Taiwan and believe his extensive experience, coupled with his exceptional creative skills will help us to cultivate a new generation of talent, accelerate our creative diversification and expand our client service scope."

Y&R Indonesia appoints GM and Strategy Head

Eny Tri Widayati (GM).jpgY&R Group Indonesia has appointed Eny Widayati as General Manager and Kris Constantoulas as Head of Strategy.

Widayati's (pictured top) extensive advertising industry experience started in HR before moving into copywriting. During her ten-year stint with Lowe Indonesia, she was highly awarded at Citra Pariwara and by ADOI and worked across most categories ranging from automotive and fmcg, to oral and household care. In her next role, with TBWA, Widayati handled local and regional clients including Heinz ABC, Standard Chartered, Visa and Gudang Garam, advancing to Creative Director within 3 years. Her pitch success record led to Head of Business then General Manager roles before she joined Y&R Group Indonesia.

No stranger to adventure and fast becoming a specialist in emerging markets, Constantoulas' journey has taken him from his home base in Australia to multiple countries across the Middle East & Africa and most recently China. He has spent most of his career with leading creative agencies including JWT Sydney, McCann Dubai and BBDO Beijing, but crunching numbers for a few years as a graduate at Unilever has also given him a healthy respect for clients' business issues.
TGHTS -day-shot.jpgJWT Vietnam has been appointed agency of record for The Grand Ho Tram Strip, Vietnam's first international luxury casino resort.

The Grand Ho Tram Strip, Southeast Asia's first integrated casino beach resort, is situated just 120 km outside Ho Chi Minh City on a 2.2 km strip of pristine beach facing Vietnam's East Sea.

The integrated resort, which opened in July, includes a 541-rooms, as well as world-class restaurants, shopping and entertainment amenities. The resort's second wing, which will open soon, will expand its capacity to 1,100 rooms. The project also includes The Bluffs, an 18-hole championship oceanfront golf course designed by Greg Norman, who recently described it as "one of the two most beautiful courses" that he has ever been associated with. The Grand's gaming facilities include over 600 slot machines and 90 live tables, and stand on par with international casinos in Singapore and Macau.
Vietnam.jpgEdelman's representative office in Vietnam AVC Edelman has released of Words of a Generation: Vietnam, a series of seven films that showcases interviews with ten members of the generation born in Vietnam between 1975 and 1986.

VIEW THE FILM SERIES

Referred to as the "Doi Moi" generation, the participants are a part of the first generation born after the Vietnam War, which ended in 1975 and who grew up affected by Vietnam's "Doi Moi" reforms, which began in 1986. The interviews were conducted in five different cities over a one-month period.
slide-1-638.jpgResponsys has teamed-up with 20 of the world's most influential marketers to predict what's in-store for the digital marketing industry in 2014.

Presented via slideshow, it contains insights from globally renown names such as Augie Ray, director of Word of Mouth Marketing at American Express; David Edelman, partner, marketing & sales practice at McKinsey; Greg Stuart, CEO of the Mobile Marketing Association and Ann Handley, chief content officer at MarketingProfs, and many more.

One of the main takeouts it that in order to succeed next year it's crucial for marketers to develop individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behaviour and profile information.

VIEW THE SLIDE-SHOW
schnider_marathon_banner1.jpgBates Chi & Partners Bangalore has created a series of energy saving banners for Schneider Electric for the 14 December, 2013 Bangalore Midnight Marathon.

These banners will be placed at regular intervals on the marathon route.

Credits - National Creative Director: Sagar Mahabaleshwarkar. Executive Creative Director: Mukund Sharma. Senior Creative Director: Devesh Desai. Photographer: Rathi Priyadarshani.
tokyo-sky-tower1.jpgDentsu Inc. Tokyo has released its '2013 Hit Products in Japan' report. Produced as part of a series that has been chronicling hit products since 1985, the latest report examines major trends that represented the consumer mindset in 2013. It is based on an Internet survey of Japanese consumers carried out in November 2013 by Dentsu Macromill Inc.

2013 was a year in which 'reality exceeded expectations'.It began with Prime Minister Shinzo Abe's "Abenomics" policies to stimulate the Japanese economy, and the rise in Japanese stock prices attracted worldwide attention. In June Mount Fuji was named a UNESCO World Heritage site, and in September Tokyo won the bid to host the 2020 Olympic and Paralympic Games. The latter two appear in the 2013 Current Events/Signs of the Times rankings.
You-Against-Debt_02.jpgBank Simpanan Nasional (BSN) and Saatchi & Saatchi Malaysia have released a campaign that repositions Bank and Debit Cards and encourages Malaysian youth to live debt free.

"You Against Debt" began in the last week of November and was launched with a staged mock street 'demonstration' calling for the end of Debt. The event featured a man dressed as an Executive with Debt chained to his leg, as "demonstrators" handed out non-branded flyers asking the public to join the Debt Free Movement. This 'demonstration' raided the streets of Kuala Lumpur two weeks before the launch to drive awareness of debt. Malaysians also showed support by making a pledge of against debt at the website www.YouAgainstDebt.com. To date, the movement received more than 55,000 pledges.
Mark Tutssel-thumb-400x265-99373.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, the worldwide chief creative officer at Leo Burnett.

READ HIS REVIEW
SIGHT.jpg40 million people are blind worldwide. Orbis Hong Kong, a non profit organisation, is dedicated to saving sight. For World Sight Day on October 10th Ogilvy & Mather Hong Kong created a campaign and micro site that trades away darkness by asking for donations of any item of black that can then be sold on to raise funds. As well as the general public, celebrities also donated items to the online auction. Over $4 million was raised.

VIEW THE CASE STUDY
Asian Paints.jpgFitch Singapore has been shortlisted for an award with Asian Paints in the Retail Interior category for DBA Design Effectiveness Awards 2014.

Fitch designed, developed and built two flagship experience stores in Mumbai and New Delhi to evolve the Asian Paints image from an industrial paint manufacturer, to a home décor specialist. The concept has since rolled out across top-tier dealer stores throughout India.

The new stores are an inspirational and educational colour experience offering a highly interactive and personalised colour solution. The scheme adopts an editorial approach, presenting products within lifestyle contexts with easy-to-understand choices, recommendations, top tips and latest décor trends.

The overall design integrates seamlessly the Asian Paints' website, mobile applications, out of store pop-up events, staff training and magazines.
Don't shop for me.jpgAn actionable platform that encourages people to help the victims of Typhoon Yolanda. By urging their friends and family not to give them any gifts this Christmas. Instead, donate that money to those still in need of it in Philippines.

The site allows people to donate to Unicef or to the Red Cross. Anyone can volunteer, by downloading the No Gift Xmas badge from the site and making it their FB Profile.

Credits - Art Director: Gary Lim. Copywriter: Nikhil Panjwani. Digital Creatives: Laurent Thevenet. Alfred Tan. Designer: Aimee Sohn.
Minute Maid1.jpgAir pollution has been a major source of worry for several consecutive days, with the PM2.5 levels spiraling high and even breaking 500. Saatchi & Saatchi Shanghai reacted quickly to the heavy haze besetting the city this weekend on behalf of Minute Maid holding an event to "spread sunshine".

The idea was very simple: representatives handed out Minute Maid drinks with bunches of sun-like orange balloons featuring the Minute Maid logo colour to pedestrians in areas like the Bund and Jing'An Temple. The symbolic meaning was that Minute Maid brings out the sun for everyone, even in the thickest fog, brightening hearts and strengthening people's resolve not to let the haze block out their inner sunshine. Passers-by stopped in their tracks at the sight of the balloons and crowded around to get a better look at the long-lost sun: young people held out phones to share the image with friends while parents jockeyed for position to best capture the smiles playing on their children's faces. The sun balloons broke through the fog with pure happiness.

MD Entertainment partners with Bullseye

MD2.jpgIndonesian-based television production company MD Entertainment has signed up Bullseye as a social media partner. Since being founded in 2003, MD Entertainment has produced some of Indonesia's most popular soap operas including Bawang Merah dan Bawang Putih (Red Onion and White Onion), a famous Cinderella-like legend.
aditya kanthy.jpgAditya Kanthy (pictured top) and Amit Kekre (picttured below), currently Senior VPs, DDB Mudra, have been elevated to the role of National Strategic Planning Heads, DDB Mudra. In their new roles, Aditya and Amit will jointly take on the national mandate of looking after strategy and planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp and Remedy.   Arun Sharma in Delhi and Rajesh Sharma in Bangalore will work closely with Aditya and Amit respectively. 

amit kekre.jpgSaid Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, "Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency's creative-effectiveness credentials and I am sure together they will take it to greater heights."
 
During his decade long stint with the DDB Mudra Group Kanthy has contributed to some of India's most loved brands and trusted companies including Johnson & Johnson, Wrigley's, Volkswagen, Future Group, Godrej, Dabur and ITC. He has also led the effort to secure campaigns from Nestle, Philips, Reliance BIG TV, L&T, Femina, Yamaha and Emirates. Featured in BusinessWorld magazine's cover story on the 'best and brightest' in Indian advertising, he has over a dozen wins across categories (including health & digital) at the Effies.

The Grand Prix awards from the Eurobest Festival

Volvo.jpgThe winners of the Eurobest Festival of Creativity were announced over the weekend to a packed auditorium at the Cinema São Jorge in Lisbon.

The Network of the Year award was presented to DDB. Second place went to BBDO and third to Publicis.

Interactive Agency of the Year was awarded to Forsman & Bodenfors Gothenburg, with SMFB Oslo in second and Try/Apt Advertising Agency Oslo taking third.

Agency of the Year was given to Serviceplan Munich. Heimat Berlin took second and DDB Paris were in third place.
Nike.jpgManchester United's Wayne Rooney surprises Rory McIlroy at the first tee by bringing out the new Nike Ordem Football in this new spot from the Nike Global Brand Communications team. Inspired by golf ball design, the Nike Ordem ball has unrivaled flight control through aerodynamic grooves.

VIEW THE SPOT
Ted Lim.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in Singapore and Hong Kong, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The third interview is with Ted Lim, (pictured) Chief Creative Officer, Dentsu Network / Asia.

What's the most exciting thing about working in Asia?
I work with 20 offices across 8 countries. There's something to keep me up every night.
 
What inspires you?
Bright people, brilliant ideas. Steve Jobs, Neil Gaiman, Tim Burton, Bill Bernbach, Shakespeare, Sun Tzu.
Flipkart.jpgFlipkart has launched its women's lifestyle category with a campaign titled "when you have everything and still nothing to wear".

Targeted purely at women, the campaign idea, created by Happy Bangalore, stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough.

VIEW THE SPOT

The women's category launch campaign is a departure from Flipkart's inimitable kids who have become their brand identity.
dreamprinter.jpgKonica Minolta has released its "dream printer" project under the "Giving Shape to Ideas" concept created by Ogilvy & Mather Japan. The new video features children telling a unique printer what they dream of becoming in the future. Magically these children are able to see what they could look like if they follow their dreams.

VIEW THE VIDEO

"We wanted to encourage children by showing them that the more you imagine, the more your dreams take shape," said Yuki Kobayashi, General Manager of Konica Minolta's CSR, Corporate Communications & Branding Division.
Intan Mokhnar.jpgIntan Mokhnar, general manager of BBDO Singapore will be relocating to Jakarta in January 2014 to take up the position of managing director, BBDO Indonesia.

Featured this year in Campaign's "40 Faces to Watch", Mokhnar's new role comes after seven years at BBDO Singapore. She joined from BBDO Malaysia as an account director in 2006 and five years later, took on the role of general manager.

Mokhnar (pictured left) was most recently responsible for BBDO Singapore's day-to-day office management while also handling the Blackberry account regionally. During her time at BBDO Singapore the office has tripled in size, and has won awards at all major competitions.

"I am looking forward to having Intan in our office to raise the bar of our work and services to all our clients. She has the credentials, the energy and passion to make that happen", said Ricky Subrata, CEO of BBDO and Proximity Indonesia.
B_CitraAward_P1070890.jpgIndonesia's advertising festival Citra Pariwara 2013, hosted by the Indonesian Association of Advertising Agencies, concluded on a high note in Jakarta on Friday night.

Iris Worldwide Indonesia took out the Advertising Agency of The Year title, snatching 15 awards across the advertising categories with their two highly awarded campaigns - "Monsters Playground" and "Banana Republic". They edged out JWT and other high performing agencies including BBDO and Leo Burnett for the Agency of The Year award.

"Monsters Playground" is literally a big idea for the client - a mall in West Jakarta with giant LED screen outer wall that can be seen from miles away. The LED screen is turned into a playground for "monsters", and public can interact with the monsters via social media, even having a monster tuk-tuk (traditional transport) race.
Burglar.jpgHolding Hands.jpgThere were only 7 Gold awards handed out across all categories at the Indonesian industry's night of nights, the Citra Pariwara Advertising Awards.

At Friday's presentation work created by iris Worldwide Indonesia attracted 3 Golds; A television spot from Leo Burnett Jakarta for McDonalds picked up 2 Golds and JWT Jakarta and production company Flex Films scored 1 Gold each.

Film Gold went to McDonalds "Holding Hands" from Leo Burnett Kreasindo Jakarta.

Print Gold went to "Spot The Burglar" for Krisview via JWT Jakarta (top).

Fun and games at the Citra Pariwara Awards

B_CitraAward_P1070927.jpgThe Citra Pariwara award night took place at the Epiwalk at Epicentrum in Jakarta on Friday night. Citra Pariwara is Indonesia's leading awards festival and the Campaign Brief Asia camera was there to capture some of the late night fun!

CitraAward_P1070858.jpgCitraAward_P1070875.jpgCongratulations to the organisers for a professional and great awards night. See coverage here and here.

CitraAward_P1070888.jpgJakarta-based production company Plush Pictures has taken out the Production Company of the Year award at this year's Citra Pariwara 2013 Awards, held Friday night in Jakarta. With a couple of Indonesia's top production companies not entering the awards this year, Plush Pictures dominated the proceedings.

Plush Pictures' haul of awards in the Film Craft category included 2 Silvers and 7 Bronze awards. They also had several finalists.

Runner up for Production Company of the year was Nayfosindo Productions. Flex Films were placed third, followed by 25 Frames.

Simon Veksner: The Worst Brief in the World

santa_cry_2.jpgBy Simon Veksner, Head of Ideas, Naked Communications

...is the agency Christmas card.

Why? Well there are plenty of briefs on which creatives complain "everything's been done."

But in the case of the agency Christmas card, that might just be true.

You can see a mahoosive collection of them here and here.
Merlee Cruz Jayme.jpgNew York Festivals Word's Best Advertising, now in its 57th year, has announced the first round of the 2014 Executive Jury appointments, which includes Merlee Cruz-Jayme (left), Chairman & Chief Creative Officer of DM9 Jayme Syfu in The Philippines.

For the fourth year in a row, NYF will assemble a "dream team" of elite worldwide chief creative officers. They will all meet together on one panel in New York City April 25th - 29th to select the World's Best Advertising across all mediums.
 
"This year's Executive Jury once again brings together the most innovative leaders in advertising that are responsible for the world's most ground-breaking and highly awarded campaigns," said Michael O'Rourke, President, New York Festivals. "As members of the Executive Jury, they join together to evaluate work across all competitions and categories, allowing them to curate a body of work that represents that year in advertising. These prominent creatives raise the bar by providing entrants the opportunity to have their work evaluated by this incredible brain trust."

Enter The Gunn Report's 2013 Christmas Quiz

Spicy-Meatballs-TVC.jpgThink you know all about ads?  Then enter The Gunn Report's 2013 Christmas Quiz.  

The ten highest scorers (alternatively the first ten all-correct answers "out of the bag" on Jan 1, 2014 in the case of a tie) will each get one year's free subscription to The Gunn Report website (worth £295). If already a subscriber, winners will get a free 2013 Gunn Report Book plus a free 2014 Book (worth 2 x £150).  

Entries close at 10.00pm California time on December 31st.

David Droga color-thumb-400x266-86070.jpgDroga5, New York, led by Aussie expat Dave Droga (left), has been ranked #2 in the Forbes 10 Great Ad Agencies of 2013, according to CMOs.

Forbes asked 1,850 CMOs and other marketing executives from mostly domestic companies to weigh in on ad agencies, via an online, multiple-choice survey. Included in the choices were the top 30 advertising agencies as ranked by trade publication Advertising Age based on revenue. Respondents could also write in their selections. The survey was conducted Nov. 19-25, 2013. Read more
WHITE-PENCIL-1.jpgNominees get the chance to go on a groundbreaking NGO placement; Fighting major obstacles faced by worldwide NGOs at a grassroots level

The D&AD White Pencil rewards creative ideas with a social purpose. The Award is the world's top prize for design, advertising or digital work that  addresses key social, political or ethical issues.

In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is collaborating with The International Exchange (TIE) to offer two placements to White Pencil nominees.

TIE is a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change. It takes talented communications leaders and enables them to share their experience and skills in areas of urgent need.

TIE counts many of the world's top agencies as clients. Alice Hooper, now Board Account Director at Leo Burnett London, co-founded Leo Burnett Change on the back of her TIE experience back in 2011, in which she helped to develop a communications campaign for a small grassroots NGO working with extremely vulnerable children and adolescents within Recife, Brazil.
Water for Life 2013.jpgMetro Singapore, in partnership with Pioneer Junior College, has launched the Walk in Their Shoes campaign which will see television hosts and celebrity couple Oli Pettigrew and Linda Black raise awareness on the difficulties of getting clean drinking water for many rural communities in Asia. The campaign is part of Metro for Children's annual charity drive to raise funds for Singapore International Foundation's Water for Life project.
 
The Metro for Children campaign conceptualised by Grey Group Singapore, runs until 24 December 2013, and hopes to bring to attention the plight of the villagers in Lamongan. As part of the campaign teams of 5 will complete in a 5km walk within 2 hours. The team members will carry a pail of water on their heads, symbolising the walk that people in rural areas like Lamongan have to take in order to get access to clean water.
RajKamble.jpgDAVID_Guerrero.jpgThe One Club has announced the judges for The One Show 2014, one of the global industry's most prestigious awards competitions celebrating the year's best in advertising. 

Raj Kamble, Strawberry Frog India, (top left) David Guerrero, BBDO Guerrero/Proximity Philippines, (under), Joel Clement, ex Saatchi Asia Thailand, Masako Okamua, Dentsu Tokyo (below) and Tay Guan Hin, JWT Singapore have all been selected to judge the 41st Annual One Show Awards, along with 27 of the advertising industry's most esteemed professionals from 11 countries around the world.

VIEW THE LIST OF JUDGES

The One Show is widely considered one of the most prestigious advertising competition worldwide, with a reputation built on the caliber of the judges and the fairness of the judging process.  This year, The One Show has fine-tuned that process even further by introducing juries for specific areas of practice, adding for the first time a dedicated print jury.

Sebastien Desclee.jpgDraftfcb Worldwide has appointed Sebastien Desclée, formerly CEO Duval Guillaume Modem and Publicis Belgium, as President of Draftfcb International. In a move that will eliminate a more traditional regional structure, Draftfcb's eleven largest operations will report directly to Draftfcb's Worldwide CEO Carter Murray and Desclée (pictured) will work with the remaining high potential international offices around the world. Desclée will oversee most of Asia Pacific now as President International. Greater China will answer to Murray but the rest of the region will answer to Desclée. He will also oversee parts of LATAM and EMEA.
 
"Sebastien has the perfect expertise for this role," said Murray. "He has a strong track record for success in the type of markets he will be managing having helped Duval Guillaume and Publicis Belgium get to a position where in the last two years they've won over 30 Cannes Lions combined, posted healthy financials and received high client satisfaction feedback."
2013-05-02 Sergio.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sergio Gordilho, founder and creative lead of Agencia Africa in Brazil.

READ HIS REVIEW
Citra_P1070841.jpgThe judging of Indonesia's Citra Pariwara Advertising Festival began yesterday with several juries coming together to deliberate on this year's entries. Citra Pariwara first started in 1987, and since then has been the most respected and is currently the only advertising festival in Indonesia, organized by Indonesian Association of Advertising Agencies.

The theme for the festival which started today is "A Celebration of Human Stories". In the era of ever changing technology, platform, and channels, one thing remains: our innate desire to consume, create, and share stories. "This year we want to remind everyone in the industry that human stories are still the most powerful force of all, an essential prerequisite to and aftermath of great communication ideas", said Lulut Asmoro, Chairperson of Citra Pariwara 2013 Committee and also CEO of JWT Jakarta.
Wave7.jpgUM, a division of IPG Mediabrands, has launched Wave 7, the world's largest and longest-running survey representing more than 1 billion active internet users.
 
Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year's survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally and at the global level.

Download the full survey:Wave7 Survey.pdf

Mizone1.jpgIn conjunction with the debut of its new Mizone CocoPina variant, a mix of Coconut and Pineapple flavours, Mizone has launched Indonesia's first ever branded bookmarklet game: Tembak-Tembakan CocoPina.

Developed by VML Qais, part of Y&R Group Indonesia, the campaign aims to bring sunshine and fun to people stuck indoors during the unpredictable rainy season that has just started in Indonesia. Through the use of branded content on Facebook and online media, desktop users are directed to the Mizone CocoPina website, where they can install the bookmarklet game.
Lauren Wyper AKA Asia.jpgLauren Wyper (left), an experienced CSR communications practitioner has relocated to Asia to join AKA Asia.

Wyper moves to AKA from London's The Good Agency, which specialises in corporate relations, sustainability counsel and professional advocacy. Her experience includes providing strategic direction for new community focused initiatives for American Express and Tesco, advocacy for Wrigley's health products, environment and sustainability counsel for Forest Footprint Disclosure Project, and community building work with international development agency Plan UK.

AKA Asia has conceptualised and executed a number of notable CSR projects for clients locally and in the region. Earlier this year, leveraging Social Media Week, AKA Asia rolled out an award-winning digital activation to communicate Diageo Asia Pacific's regionwide women's empowerment initiative, Plan W. Having already picked up awards for its digital, experiential and community focused work, AKA Asia is no stranger to creating exciting and relevant campaigns that resonate with the media, consumers and multi-level stakeholders.
DDB.jpgSouth African Tourism has appointed DDB MudraMax as its outdoor advertising partner in the tourism board's destination brand building efforts in India. The agency will be responsible for the 2013 -14 campaign which goes live in January 2014.

An agency pitch was undertaken in August 2013, and saw participation from 12 leading creative and media buying agencies. A comprehensive campaign brief was shared with the agencies in July 2013 and were given more than a month to present their creative plan.  After several rounds of rigorous evaluation of all the proposals, DDB MudraMax was chosen as the preferred partner by South African Tourism.
Subbaraju Alluri_V1.jpgGrey Group has been tasked with revitalising Malaysian Dairy Industries' Vitagen Less Sugar in the Singaporean market.

Vitagen Less Sugar is a cultured milk drink made of fermented skim milk with billions of live probiotic cultures imported from Chr. Hansen Laboratory in Denmark, a leading cultures laboratory supplying high quality probiotics worldwide (good bacteria i.e. Lactobacillus acidophilus and Lactobacillus casei) to help maintain a healthy digestive system. MDI and its subsidiaries manufacture distribute and market a wide range of food products such as sweetened condensed milk, evaporated milk, UHT milk, juices and Asian drinks, pasteurised milk, juices, cultured milk, soft yoghurt, yoghurt drink, jelly and pudding.

Grey Group Singapore's Chief Executive Officer, Subbaraju Alluri, (pictured) said, "Our goal is to showcase the winning and superior attributes of Vitagen to increase their reach in the Singaporean market. Vitagen is backed by real science and we are incredibly excited to be working alongside Malaysian Dairy Industries to reach out and engage consumers to pursue better food choices". 
TIGER.jpgSingapore-based TBWA\ Group agency, BEING Worldwide, has won a significant slice of the Mondelēz International business in Southeast Asia.

BEING was awarded brand leadership responsibilities for Tiger Biskuat biscuits and Jacob's biscuits, following a six-week pitch process, involving agency teams from Indonesia, Malaysia, the Philippines and Singapore.
 
The agency has been tasked with brand strategy and integrated creative development for the two brands.
Thumbnail image for Prasoon Pandey.jpgThe Dubai Lynx International Festival of Creativity has opened for entries across 15 categories ahead of the 2014 edition of the Festival and Awards, taking place from 9-12 March. The final three jury presidents have now been announced and complete a line-up of outstanding industry professionals.

Prasoon Pandey, (pictured) Film Director at Corcoise Films, will head up this year's Film Craft jury. A renowned Indian director, his work for clients, that amongst others include Fevicol Glue, The Times of India, Perfetti and SBI Life Insurance, has seen him break new ground in Indian advertising. He has been ranked among the top 25 advertising directors in the world by the Gunn Report and has picked up awards at Cannes Lions, Clios, Adfest, New York Festivals and other international awards shows. Commenting on his appointment, Pandey said, "Sitting with the rest of the jury members, watching and discussing some of the brightest work over zillions of cups of coffee, is always an enriching as well as exhausting experience at the same time. It is that pleasurable pain that one can't help looking forward to".
Nestle.jpgNestlé is driving its Nescafé Dolce Gusto brand deeper into the Singapore psyche with its first ever Customer Relationship Management programme in Southeast Asia.

The new CRM drive has been conceived and developed by OgilvyOne in Singapore, combining for the first time sophisticated marketing technology and consumer analysis. It will target existing customers of the coffee machine and capsule maker with tailor-made content and specially-designed offers. Christian von Alten, Regional Nescafé Dolce Gusto Manager at Nestlé, said, "We know that in other markets where CRM products for the brand exist, customers are more engaged and report higher levels of satisfaction with the product.

Nescafé Dolce Gusto recently celebrated its second anniversary in Singapore and we are in the top ten most liked branded facebook pages here. On top of that, the Island provides us with a great launch pad for CRM in the region, not just because of its size but also because it is so highly-connected digitally."
Midas Shortlist.jpgThe Midas Awards World's Best Financial Advertising has announced the Shortlist for the 2013 competition with M&C Saatchi Direct & Communications Mumbai leading the Asian agency pack with three entries shortlisted, ahead of JWT Mumbai with two entries and Ayudhya Capital Auto Lease Public Company Limited Bangkok with one.

M&C Saatchi Direct & Communications Mumbai's 'Karva Clauth' and 'Laxmi Papad' campaigns were both shortlisted in the Direct Mail/Collateral category as well as its 'Hastakshar Mudra' campaign for Aditya Birla Money. JWT Mumbai's 'Death Track' campaign for Birla Life Insurance was shortlisted in the Public Service category and its 'Even Gods Can Feel Insurance' campaign for Birla Life Insurance was shortlisted in the Insurance category. Ayudhya's 'The Precious' campaign for Krungsri Auto was shortlisted in the Financial Services category.

Lavender Sydney's 'Pay Pig' campaign for Westpac has been shortlisted in the Digital, New Product/Service launch and Mobile categories and its 'Altitude Black' campaign has been shortlisted in the Credit Card, Integrated (Mixed Media), Direct Mail/Collateral and Direct Response categories. M&C Saatchi Direct & Communications' 'Things Can Change Overnight' campaign for Home Loans has been shortlisted in the Advertising: Newspaper category; its 'Pay with Points' campaign for Commbank shortlisted in Credit Card and its 'The New Face of Finance' in Photography. MercerBell Sydney's 'Allianz Be OK' for Allianz has been shortlisted in the Advertising: Online category.

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ogilvy commonhealth.jpgToday sees the formal launch of Ogilvy CommonHealth Asia Pacific (OCH AP), part of a global network under the Ogilvy CommonHealth Worldwide (OCHWW) banner headquartered out of Parsippany, New Jersey. OCHWW is a globally recognized leader in the field of healthcare communications, offering a full continuum of services to the healthcare industry including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, medical education, research and analytics and strategic consulting. Leading Ogilvy CommonHealth across Asia Pacific is Rohit Sahgal, who has been Regional Director for Ogilvy's health offer since January 2012.
YellowMoon Main pic.jpgYellowmoon Films has launched into Asia in an exclusive partnership with Iconoclast, an internationally acclaimed commercial and music video production company.

Yellowmoon Films is based in Thailand, and represents some exciting creative talents including Romain Gavras, Paul Gore, So Me and Matthew Frost. At the same time they have successfully signed new young directors such as "We are from LA", behind the latest EVIAN "Baby & Me" commercial that received over 50 million views on You Tube in one week, and the 24-hour music video by Pharrell Williams - 'Happy'.
Lets Get Personal .jpgFitness First Asia has appointed Tribal Worldwide Malaysia to develop a digital-led campaign that focuses on highlighting the expertise and support that Fitness First provides to its members.

'Let's Get Personal' delves into the inspiring motivations behind Fitness First Personal Trainers and their varied but less well-known strengths in training - weight loss, health improvement, sports training, core and strength training.

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The campaign, running in Malaysia, Singapore, Hong Kong, Thailand, Indonesia and the Philippines, invites users to 'get personal' with a personal trainer by taking a 'match-making' test to discover their most compatible Personal Trainers, and then opt to be contacted to learn more. Users can also share their fitness story in a bid to win free personal training sessions from one of its Personal Trainers.
Pushy.jpgThe Philippines ranks number 8 in the 2012 Global Gender Gap Report. But a recent survey by the social news network, Rappler, revealed that gender inequality is still prevalent in the country.

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The #WhipIt movement launched with this TV spot from BBDO Guerrero Manila to highlight the issue. Pantene urges women to leave unfair labels behind, and stay strong.
Jeslyn Tan GM of SMRT Media presented award to Farrokh Madon_Creative Director of the Year (2).jpgFarrokh Madon, Chief Creative Officer Y&R Singapore has been named Creative Director of the Year at the Institute of Advertising Singapore's Hall of Fame Awards, beating strong competition from his peers on IAS's annual list of Singapore's Most Influential Creatives, a veritable 'Who's Who' of senior creative talent in the Lion City.

Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore's Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 7 consecutive years he's been named as one of Singapore's most influential creative directors by the Institute of Advertising Singapore (IAS).
Headshot_TimGreenhalgh.jpgFITCH Worldwide has appointed Tim Greenhalgh as Chairman and Chief Creative Officer.  Greenhalgh's appointment to Chairman alongside his current role of Chief Creative Officer reflects his embodiment of FITCH's creative and strategic viewpoint delivered through his powerful insights, influence and industry knowledge. A passionate advocate of design as a business tool, Greenhalgh has led FITCH to numerous industry awards, and recently featured in the top 100 "Retail Week Power List", sealing his reputation as a top name in the industry.

Simon Bolton, CEO of FITCH Worldwide said, "Within FITCH I see a pride, passion and creativity that must be recognized and sustained. Who better to do this than Tim, who represents the very soul of the business and wears the brand on his sleeve."
NikeGreaterChina.jpgNike Greater China has released its latest "Just Do It" campaign, speaking directly to China's booming running population via Wieden + Kennedy Shanghai and produced by Knucklehead.

The campaign, dubbed "Let the Run Tell You Why," includes an innovative interactive film titled "The Run" - 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.

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DDB_HOF 2013.jpgDDB Group Singapore has been named Advertising Agency of the Year for the fifth consecutive year at The Hall of Fame Awards 2013, which took place on Friday night.

The agency's client McDonald's was also crowned Advertiser of the Year 2013, marking the first time the brand has picked up the award.

"I'm really pleased for our clients because they have given us the partnership, faith and courage to do great work. We have an incredible team who have won over clients with our Co-Create drive - it's nice to be winning awards also," said David Tang, President and CEO of DDB Group Singapore.
Anchor.jpgNew Zealand dairy giant Fonterra has launched its trusted dairy brand Anchor into China backed by an extensive integrated campaign created by Tribal Worldwide Shanghai. Taking a sentimental approach with the tagline, 'Anchor, we are parents too', the campaign aims to resonate with Chinese mothers looking for high quality imported milk products for their families.

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KF Lee, Aegis.jpgThe Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced its new Board of Directors for China, naming Tony Chen from GroupM Interaction China and KF Lee from Aegis Media China as co-chairs. The ten-member strong board was elected by 71 members of Association in China during the annual membership meeting held last month. With this election, Tony Chen takes up the post of co-chair for a second term.

The new board comprises of four committees that will be the main drivers for all of MMA China's initiatives, identifying their own priorities in conjunction with the MMA's regional initiatives. Together with the regional board of directors elected in October 2013, they will serve the growing needs of mobile marketers in China.
Qoros.jpgQoros is an international car company headquartered in China and their competitively priced Qoros cars hit the Chinese market for the first time at the recent 2013 Guangzhou Auto Show. This is the official launch of their first product, the Qoros 3 Sedan, to the general public.

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jargon.jpgBBH Asia Pacific has won the 2013 Singapore Advertising Hall of Fame's Campaign of the Year for the second year running.

This year's winning campaign - NTUC Income's 'Insurance Made Simple' beat four other finalists in the category to come out tops on Friday night.

The TVC campaign that pokes fun at confusing insurance jargon and misleading disclaimers features both an unsatisfied housewife buying poor quality fish and a confused and an offended bride at the altar. The TVCs humorously lambast the 'terms and conditions' filled language that insurance companies too often hide behind.

BBH Asia Pacific also won two other awards - Social Media Campaign of the Year - Chupa Chups April Fools Day (Making suckers of the internet) and Television Campaign of the Year - NTUC Income "Insurance Made Simple".

In 2012, BBH Asia Pacific's notorious Mentos 'Get Fresh on National Night' campaign took away Campaign of the Year.

Farokh Madon.jpgThis year's Indonesian Citra Pariwara Advertising Awards Festival will take place this week in Jakarta.

The year 2006 marked a significant change in Citra Pariwara. This was the year when international judges became the majority on the judging panel. Citra Pariwara has had the privilege of having names like, John Merrifield, Andy Greenaway, Agnello Diaz and Merlee Jayme - to name a few - on the judging panels in the past. The aim was to raise the bar of Indonesia's creativity to a level comparable to the rest of the world. And it did pay off. The following year, Indonesia won its first metal at AdFest, followed by another first at Cannes. And the rest is history. There has not been a year where Indonesia did not win any metals in these international award shows - plus others. In fact, this year Indonesia won its second Gold in Cannes through Hakuhodo's Print Campaign for Berlitz.

The theme for the upcoming Citra Pariwara 2013 is "A Celebration of Human Stories". In the era of ever changing technology, platform, and channels, one thing remains: our innate desire to consume, create, and share stories. "This year we want to remind everyone in the industry that human stories are still the most powerful force of all, an essential prerequisite to and aftermath of great communication ideas", said Lulut Asmoro, Chairperson of Citra Pariwara 2013 Committee and CEO of JWT Jakarta.
Food Tea.jpgThe branding brief for Food Food Television idents was to not showcase food as a cookery show or show any faces on the channel.

Inhouse India came up with a concept why not shoot the idents as graphic images and give an experience of a food channel.

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eugene.jpgSydney based creative business 12:20 is currently in Singapore and Hong Kong working on a regional brand campaign. While in the region Christian Finucane and Jon Skinner are meeting 20 creative leaders from the top agencies to discuss the opportunities and challenges for the creative industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The second interview is with Eugene Cheong, (pictured) Chief Creative Officer, Ogilvy & Mather Asia Pacific.

What's the most exciting thing about working in Asia? Piyushrajivabhijitajayjoonofinkyjuggidougschifffrancisweejenniferhuajabdavefowler reedcolinsmccrackengrahampainterwisitnidkorngavinsimpsonrafaelmehdimelvynlimjeffcurry chrisgurneyshaynepooleytroylimjonlokenicolascouranttonyyimervynreyanttixanderalvinchin lindyhowardstevewallsfionagordongiriwanlingjamesbrookpartridgepdinsumedi richmondwalkerdanicomarangushennah.
 
What inspires you?
Trust and respect.
HK4a!.jpgThe highly regarded Hong Kong Kam Fan Awards were held over the weekend.

The HK4As (Association of Accredited Advertising Agencies of Hong Kong) has been organizing the Kam Fan Awards annually since 1984, to recognize and honor the best works in the market and is hailed as one of the largest Advertising awards ceremony in Asia.

Mrs. Carrie Lam Cheng Yuet-ngor, GBS, JP, the Chief Secretary for Administration of Hong Kong SAR Government was the guest of honor, joined by Ad Veterans Leonie Ki, Jimmy Lam, Tomaz Mok, Robert Chua, and Elaine Chow. Miss Hong Kong 2013 Grace Chan, Sisley Choi and Moon Lau were also at the show along with many other beautiful people to help celebrate with the winners.

ADFEST 2014 Call for Entries.jpgIf you're worried you won't meet the deadline for ADFEST's Radio Lotus, Interactive Lotus, Mobile Lotus, Integrated Lotus, INNOVA Lotus and Other Film (F21 -  F23) under Film Lotus categories on 10th December, don't despair.

ADFEST has extended the entries deadline for the above categories (described as its "remote" categories because judging commences prior to ADFEST 2014) until Friday 3rd January 2014.
REI INAMOTO.jpgOriginally from Tokyo, Rei moved to the United States to study fine arts and computer science, later joining AKQA New York in 2004. He has played a pivotal role in growing AKQA's reputation as an ideas and innovation company.

In 2009, AKQA was selected as one of the Fast Company's 50 Most Innovative Companies and in 2012 Inamoto was inducted into the American Advertising Federation's "Hall of Achievement". He is a member of Google's Creative Council, and has been twice named onCreativity magazine's annual "Creativity 50" list.

"In a world where the only certainty is change, we can't quite predict the future. But what we can do is to create it. ADFEST is a celebration of today's best creativity. It'll undoubtedly give us a better idea of what the future holds. As Grand Jury President, I look forward to discovering the glimpse of tomorrow for our industry," says Inamoto.

What's bigger, your ego or your insecurity?

John-Lennon.jpgBy Simon Veksner, Head of Ideas, Naked Communications

Last week I bought 2,000 Twitter followers.

It only cost me $5, via Fiverr.com, and now my mundane Twitterings are reaching two thousand more individuals than they did before. Largely in Bangladesh, I gather.

I'm not quite sure why I did it, but if pushed, I would have to say it was either ego or insecurity.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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