Zee Entertainment unveils its biggest corporate brand film and one of its kind world anthem created by Scarecrow Communications Mumbai
Zee Entertainment Enterprises, one of India’s leading television media and entertainment companies, has unveiled its corporate brand film which is based on its brand positioning – “Vasudhaiva Kutumbakam – The World is My Family”.
The company’s brand positioning reinforces its vision, to welcome the entire world to be a part of the Zee Family, which the fiilm depicts in an extremely unique and creative manner. The film reflects the essence of Zee’s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades.
Speaking on the film, Zee’s Head Corporate Brand, Roland Landers expressed, “I am extremely glad to unveil the new brand film. Zee’s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”
Manish Bhatt, Founder Director, Scarecrow Communications, who created the brand film, said, “It was like an opportunity to create this one-of-its-kind world anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 Countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connection with the audience.”
Credits – Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, K.N. Rajesh, Prasad Jindam, Jayesh Pithadia, Sourabh Dubey, Lalit Sakurkar, Kunal Parkar. Account Management: Arunava Sengupta, Amitabh Sreedharan, Benny Thomas. Soundtrack – Singers: Kirti Sagathia, Vivienne Pocha, Akshat. Music Composer: Rooshin Dalal. Sound Engineer: Kunal Dabholkar. Song Mastered by: Brad Blackwood (Euphonic Masters, USA). Studio: 4D Studio, Sounds Good Studio. Lyrics: Team Scarecrow. Production House: Hot Films. Director: Vijay Maurya. Producers: Payal Arora, Sameer Viegas. Director of Photography: Rakesh Singh. Production Design: Mahesh Salgaonkar. Line Producer: Darshan Mehta. First Assistant. Director: Avishek Ghosh, Madhurima Thakur. Director’s Assistant: Pooja Khemani. Second Assistant Director: Deepika, Arjun Chakradhar, Vijay Kumar. Line Producer (Jaisalmer): Alam Bhai. Art Assistant (Jaisalmer): Imran. Location Manager (Satara): Hanumant Rajpure. Choreographer: Parinda Singh, Megha. Storyboard: Anant Keni. Casting Director: Vijay, Patricia. Make up and Hair: Shailesh Pawar. Make Up Assistant: Sachin. Vyawhare. Costumes: Tanya. Costumes Assistant: Hussain. Production Managers: Ashok Nalla, Afsar Malik. Post Production Supervisor: Pooja Khemani. Post Production Assistant: Varun Singh. Post Production: After Studios. Editor: Tushar Shivan (After). Colourist: Miten Udeshi (Teamworks). Online: Ritesh Rai (After).