XM creates made-in-Malaysia Deepavali greeting site to bring Malaysians together
Taking a cue from Bollywood dances and Malaysians’ great love affair with Indian food, digital marketing agency XM Malaysia has launched Macha Cha-Cha-Cha, a site that aims to spread the joy of Deepavali – with an entertaining twist.
Visitors are invited to join dancing tambis and tangachis in unique dances such as the Putu Shuffle, Muruku Twist and Paratha Flip. In a few simple steps, visitors can upload their photo, add a personalised greeting, and join the ranks of groovy Deepavali dancing kings or queens. XM hopes this light-hearted initiative will bring Malaysians closer together in a fun and enjoyable way.
“At XM, we love our dance as much as we love our food. We hope that our curry-inspired site will get everyone moving to the beat in the spirit of Deepavali,” said Zaheer Kaisar, Senior Art Director of XM Malaysia. Little nuggets of information related to Deepavali have also been added to help Malaysians understand the Indian culture better.