Top spot: Mother London deprives five digital natives of the internet for five days

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NoInternetWeek.jpgToday’s top idea is from Mother London. The agency, one of the UK’s most awarded, is making documentary about addiction – addiction of the digital kind.

Mother is depriving five ‘digital natives’ of their narcotic of choice for five days and recording the consequences. Will the outcomes be positive? Or will it drive our subjects to distraction?

Under the watchful eye of Psychotherapist Sarah Hirigoyen BSc (Hons), MaA, Adv. Dip, UKCP reg. the five participants will have all access to the internet restricted for the five days of internet week. Their smart phones will be replaced by old ‘brick’ phones; every password from their social media and internet lives will be taken away and changed.

Daily updates on the participants will be issued via #nointernetweek and you can follow them daily at www.nointernetweek.co. (They will obviously not be uploading these themselves.)