Top spot: AIDES and TBWA Paris show how you can lie about HIV without knowing it
Today’s top spot is the new AIDES spot out of TBWA Paris. The premise is sometimes, you can lie without knowing it. It is with this message that the community-based organization AIDES want to remind the public of how important protection and HIV testing are.
In Europe, around 650,000 people are still unaware of their HIV status. This lack of knowledge puts their health in danger and encourages the spread of the virus. We now know that HIV treatment also considerably reduces the risk of transmission. Therefore, persuading these 650,000 people to get tested, means that we can make huge strides towards the end of this disease. This is what AIDES does on a daily basis in its rapid testing initiatives. And it is also this goal of this new campaign.
This spot “Woody”, produced by Control and beautifully directed by Marc & Ish is addressed to all those who do not know their HIV status and who still believe that “AIDS only happens to other people”.
With music by David Guetta and then Roberta Flack, we see the first encounter between a young woman and a young man, played by Mathilde Warnier and Alexandre Ferrario. As the characters are about to make love, the story reveals in a surprising way that the young man is unaware that they are HIV positive.