BBDO Proximity Singapore crowned Agency of the Year at the Gong CCA 2013 Awards Show

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BBDO.jpgThe Gong CCA 2013 Awards Show was attended by a sell-out crowd of Singapore’s most influential creative and  art directors, designers, photographers, post houses & production companies, client marketers. Guests were treated to The Gallery, a showcase of finalists’ work in all award categories, and a specially built stage set to reflect the evening‟s theme.

On a night dedicated to “Make Your Folks Proud”, parents of local creatives participated in the celebration and presented the awards for Print, Design and Digital. Parents featured prominently in a series of posters and videos in the creative campaign for call for entries with an objective of educating the parental community on opportunities for their children in the advertising and communications industry.

“I am really happy that Gong CCA 2013 was a huge success, The number of entries were up, the attendance to the show was up and the quality of the work was up several notches. Pretty much every agency won with big, worthy work. My congratulations to all the winners.” said Joji Jacob, Chairman, CCA 2013 Group Executive Creative Director, DDB Group Singapore.

figurine.jpgThe coveted Solitaire Award went to Kinetic Singapore for its entry “Uu 3D Custom Figurines“. The Solitaire is the “Best of Show‟ … an award bestowed by a panel of international judges and celebrates ground breaking creativity exceeding clear high standards on all accounts.

BBDO Proximity Singapore walked away with a haul of metals and earned bragging rights as the Agency of the Year 2013. The BBDO tally included: Agency of the Year, Best of category in Promo & Activation, Best of category in Entertainment and Branded Content, 6 Golds, 8 Silvers and 12 Bronzes. BBDO’s Michele Fun won Young Copywriter of the Year. The two big winners for BBDO were SingTel ‘Hawker Heroes’ and Guinness ‘Made of More’.

Kinetic Singapore retained its hold on Independent Agency of the Year, and scooped up another award for Design Agency of the Year. DDB Group Singapore won Digital Agency of the Year. Production Company of the Year was won by Freeflow Productions.

Miguel Bernas, Director of Digital & Social Marketing, SingTel was crowned Creative Client of the Year. The Creative Client award is judged by the international judges who go through a gruelling process to select client marketers who dared to take risks to differentiate their brands and set new industry trends. Crisis Relief Singapore walked away as Advertiser of the Year having bagged the most gold awards as a client, and “Self” by Lowe Singapore for Association of Women for Action & Research (AWARE) won Best of CSR award.

See the full list of winners: GONG CCA 2013 RESULTS.pdf