TBWA to help build the Cigna TTK Health Insurance Company brand in India

TBWA India has been appointed creative agency of record on the Cigna TTK Health Insurance Company account. The company is a joint venture between
 Cigna Corporation, a U.S. health service organization, and Indian conglomerate TTK Group.

“We were impressed with TBWA’s strategic thought and insightful creative work during the pitch,” said Gaurav Rajput, Chief Marketing Officer at Cigna TTK Health Insurance. “We’re confident that Cigna’s global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK’s brand journey in India.”

Commenting on the appointment, Shiv Sethuraman (pictured), Chief Executive Officer of TBWA\India, said, “This is a very significant win for TBWA\India because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where ‘Disruptive’ thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India.”