TBWA takes out the Agency of the Year gong and BBDO wins the Golden Kancil prize for best of show at Malaysia’s Kancil Awards
It was a big night for both TBWA and BBDO in Malaysia on Friday with the presentation of the country’s Kancil Awards for creative excellence.
Although not winning any Gold awards, TBWA Kuala Lumpur’s haul of 6 Silver, 14 Bronze, and 25 Merit awards saw them top all others to win the Agency of the Year Award. BBDO Malaysia came third in the Agency of the Year table but score the evening’s top award, the Golden Kancil for Best of Show, for KFC “Phone Stack”. Apart from the Golden Kancil the agency also won one Gold, 9 Bronze and 9 Merit awards.
Also enjoying a great night was Naga DDB Malaysia, who came a clear second in the Agency of the Year table, winning 2 of the 6 Gold awards handed out on the night. They also picked up 2 Silver, 12 Bronze and 19 Merit awards.
The Kancil Awards is Malaysia’s mostIn total 6 Gold, 15 Silver, 96 Bronze and 139 Merit were awarded.
The 6 Gold awards went to:
FILM (Non-Broadcast – Single)
Naga DDB – DiGi Telecommunications “Ciut Ciut”
FILM (Non-Broadcast – Campaign)
Naga DDB – DiGi Telecommunications “Ciut Ciut, Pop Pop, Ayam, The Hand, Repeat”
FILM CRAFT (Scriptwriting)
Mega Advertising – Gamuda Land “Jade Hills – Searching”
FILM CRAFT (Scriptwriting)
Mega Advertising – Gamuda Land “Jade Hills – Innocence”
REBEL/INNOVATION
BBDO – KFC “Phone Stack”
INNOVATIVE USE OF MEDIA
Ogilvy & Mather – Cadbury Dairy Milk “Say it with Chocolate”
BBDO is very happy to take out the Golden Kancil after two years on the “awards sidelines”. Its comeback is the result of a two-year incubation period – in which BBDO Managing Director Michelle Achuthan spearheaded a major agency restructuring – culminating in the appointment of Executive Creative Director CK Tan six months ago.
“We’re incredibly happy to be back in the game,” said Achuthan. “Our wins demonstrate our clients’ believe in us to do the right for their brands. What makes it sweeter, is that this is a result of a cohesive, top-notch creative team that CK put together in less than 100 days.”
“We have quite a journey ahead of us but after tonight, we’re positive that we’re on the right track,” CK Tan said.
“Winning an award is an outstanding tribute for creative excellence,” said David Mitchell, Organising Chairman of the Kancil Awards 2013. “This year, however, we encouraged agencies to focus on creative brilliance rather than submit multiple entries – and I think we got the message across. There were more entries with participation from more agencies. The work submitted this year displayed a disciplined creativity.”
In other key categories, DiGi Telecommunications was awarded Advertiser of the Year, retired Chairman of Lowe Malaysia Khairudin Rahim (pictured left) and Star Publications Acting CEO and Executive Director Datuk Seri Wong Chun Wai honoured with the Chairman’s Award, and the BBDO team comprising Wan Yin Sian, James Voon, and Ferhan Faidzen awarded the Young Creative award.
“In this hardboiled industry, it is sometimes easy to forget the essence of this business – exciting ads,” observed Mitchell. “In today’s highly competitive environment, smart clients seek out creative agencies that can create campaigns that result in enduring impressions.”
The depth of entries for this year’s entries also saw mid-range advertising agencies like Mega Advertising, Star Reacher, Rapp, and People ‘n Rich ranked among the top 10 agencies based on accumulated points.
“The increase in the number of entries this year is testament to the fact that creativity is thriving in Malaysia,” noted Sa’ad Hussein, Head of the 4As Creative Council. “The judging was robust with a greater representation of international judges. It resulted in a lesser number of Golds being awarded. Overall, it is a fair assessment of the quality of work in Malaysia.”
4As President Dato Johnny Mun noted that winning an award is a good barometer for measuring the quality of work for a campaign. “But we must also measure the business results. We must not divert the attention from servicing the client and building strong and sustainable brands.”
The Kancil Awards, organised by the Association of Accredited Advertising Agents of Malaysia (4As), covers outstanding creative work in film, radio, print, cyber, outdoor, craft, design, direct, and mobile categories.
Download the full list of winners: 2013 Kancil Awards – Press Kit (2).xls
6 Comments
Youths all over the world have been phone stacking for many years now. So nothing really new. Some advertising agencies just keep claiming credit for borrowed interest.
Done last year.
http://www.digitaltrends.com/mobile/phone-stack-restaurant-game-prevents-meal-time-interruptions-and-could-cost-you-a-lot-of-money/
Phone stacking is a trend, creative guys understand the trend and turn it into an ad idea, isn’t it what we normally do? I don’t see a problem at all.
Yes there is a problem. It shows that these creative guys don’t have the ability to come up with an idea more creative than phone stacking.
Understand the idea before you comment but I doubt you can tell the different. Sad.
Sad Man, you are such a sour grape. Tell us which award have you won?