Simon Veksner: How do you storyboard a smile?
November 10 2013, 6:18 pm | | No Comments
By Simon Veksner
Head of Ideas
Naked Communications
Why is the latest John Lewis Christmas ad so good? In large part because it’s so damn emotive.
And of course, that emotion comes through a lot more strongly in the finished ad than it would in the script. READ ON…..