Independent Singapore agency K3 pitches and wins UniSIM College account

Recently launched independent Singapore agency, K3 is off to a great start.

On the very day of its launch in June, K3 was invited to join a multi-agency pitch for the UniSIM College. From the pitch K3 was one of the three agencies shortlisted for the final round.

Agency head, multi-award winning creative director Wee Kim Goh, told Campaign Brief that during the final presentation K3 went toe-to-toe with heavyweight and more established agencies like DDB Singapore and, together with its digital and PR partners, emerged as the top choice with its strategic thinking.

The agency proposed an integrated campaign that seamlessly blends traditional advertising, BTL, activation, digital and PR that was met positively by the client. The campaign is in the midst of production and is targeted to launch in January.

UniSIM is one of six local universities recently granted government funding. Home to more than 13,000 students, UniSIM is Singapore’s only privately-funded university dedicated to adult learners.