Puma Running and Leo Burnett Tokyo creates the ultimate tool to inspire everyday runners

Puma Running likes to inspire runners by putting joy in everyday running.

Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the pleasure of running, we wanted to create something different. Our research clearly showed that many runners get bored of the same routes and sights and this leads to many shirking their run or quitting. Therefore, Leo Burnett Tokyo wanted to create an app that was a truly PUMA experience, one that gave new experiences and possibilities; one that reflected how a cat runs (with curiosity).

VIEW THE SPOT

RUN NAVI is an iPhone application service designed to promote the joy of the run and stimulate the average runners’ senses. By setting your “mood of the day” within RUN NAVI, you can dynamically create your own personalized route and sights, synchronously updated on Google Maps and Google Places. Literally, it is able to take you to new places and encounters, while allowing you to maintain your required distance.

The app’s sound navigation notifies you of turning points to keep you on the route, also letting you know when you’ve reached your chosen sights, whether you are using another function or not. Furthermore, your unique encounters with sights on running can be also posted and shared with others as you run.

The promotion chieved over 100,000 downloads in the first three weeks alone and ranked as No.1 popular App in its category on App Store. (the App is available only in Japan).

Credits:

Production Company / City: BIRDMAN / Puzzle Inc. / Tokyo