Ogilvy Public Relations Singapore promotes Rika Sharma to new head of social@ogilvy

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Rika Sharma Photo (low res).jpgOgilvy Public Relations Singapore has announced that Rika Sharma will take charge of Social@Ogilvy and spearhead its next phase of growth.

Sharma has served as Director of Social@Ogilvy and Regional Director for Unilever’s Digital business for the past 12 months.

She succeeds Jenna Boller, who is returning to her native North America to drive the Social offering for Ogilvy PR’s West Coast officest.

Sharma (left), still just 31, has more than a decade of digital and integrated marketing experience, working on both the client and agency side across Asia-Pacific markets, including Singapore,Indonesia, Thailand, Vietnam and the Philippines.

Commenting on the move, Ogilvy PR Southeast Asia President, Andrew Thomas, said, “The challenge for the industry is to offer social engagement which ticks all the boxes for business strategy, creativity, speed and price.

“All too often agencies only offer bit-part solutions to social marketing needs because they

are hampered by the cost of building out the necessary expertise.

“At Ogilvy, we already have the capacity to listen, analyse, counsel, as well as create searchoptimised content, video, infographics and conversation maps which all link through to CRM and promotions which drive business results.

“When clients want the full suite, they can have it. And when they don’t, they don’t have to

pay for it. We are extremely fortunate to have someone as determined, smart and capable

as Rika to help bring all these elements together.”

Sharma said of her promotion, “Clients are at the heart of everything Social@Ogilvy does

and, these days, social is at the heart of everything the client wants to do.”

Ogilvy & Mather, Singapore, Group Chairman Fiona Gordon added, “Rika has a proven track

record with many of our clients across the Group and is tirelessly committed to helping

those brands and businesses we work with meet their objectives.