Lowe Lintas wins creative mandate for MILMA

Kerala Co-operative Milk Marketing Federation Ltd – MILMA has appointed Lowe Lintas as their strategic and brand communication agency. BPN (formerly known as Lintas Media Group) has been awarded media duties. The business will be managed out of the Kochi offices of Lowe Lintas and Partners. This announcement marks the completion of a four-month multi-agency selection process that included some of the major agencies of the country. The account is pegged at approximately 10 Cr making it among the top businesses in the region.

Speaking of the announcement, KG Satheesh, Senior Manager, Marketing & HR said: “The task that we set for the agencies was of reimagining brand MILMA. The strong strategic rigor Lowe demonstrated in their vision for Milma was impressive. Their creative package was endearing and striking.  These reasons, along with their track record of doing great communication consistently for other leading brands in the country gave us the confidence to go with Lowe Lintas.”

GV Krishnan, Executive Director – Lowe Lintas (Southern Region) said: “By far, MILMA is the brand with the largest reach in Kerala. Integral to Kerala, it touches the lives of probably every Malayali, almost every other day, contributing to their growth and well-being. With this campaign, we wanted to bring alive the quiet-yet-significant role MILMA has played in everyone’s lives, thus building emotional connect. It gives Lowe Lintas great pride to be entrusted with this responsibility.”