Grey Group Singapore appointed as creative agency for Sentosa Development Corporation

Grey Group Singapore has been awarded the contract for an integrated 360 branding and communications plan for Sentosa Development Corporation. This involves the development of master and sub-brand strategies, with an implementation road map for internal and external communication.

The two-year contract, with an option to extend for an additional year, will see Grey implementing strategic brand programmes and campaigns to strengthen Sentosa’s position as the preferred leisure and lifestyle destination for its various target audiences in key markets.

Grey Group Singapore’s Chief Executive Officer, Subbaraju Alluri, (pictured) said, “We are extremely excited to have been chosen by Sentosa to take the brand to the next level. Sentosa is an iconic landmark and destination in Singapore and the region. The depth and breadth of its offerings provide us with an interesting palette to work with. The brand master plan we have developed for Sentosa aims to bring forth its position as a premiere destination, with unique experiences catered to both locals and tourists of all ages and walks of life.”

Tay Cheng Cheng, Director of Branding and Communications, Sentosa Leisure Group, added, “Grey impressed us with their understanding of our diverse leisure offerings, as well as their fun ideas to showcase Sentosa’s brand personality and connect with our guests. Their creative concept is clearly and cleverly weaved across various communication platforms in a manner that is out of the ordinary and exciting. We look forward to working with the Grey team to further entrench Sentosa as Asia’s leading leisure destination in the hearts and minds of our guests.”

Grey will begin working on the account with immediate effect.