Google launches a new Search film by Ogilvy & Mather Mumbai and reflects on stories of reunion
Google is one of the most loved brands on the Internet today. For a brand with which people connect everyday anyhow, Ogilvy & Mather Mumbai needed a thought that could cut-through the familiarity that the brand enjoyed – and remind people of the role it plays in their daily lives – of not just searching but finding whatever they looked for. Ogilvy wanted this to open a window of conversation for people to discover the many more magical uses Google could have, that they might not have known about. The moment also needed to cut across generations, reflecting on the rapidly inclusive internet demographic and celebrate the everyday relationships within the Indian family.
The India-Pakistan partition was a moment that has left a deep imprint across many generations on both sides of the border. The partition, separated many families and friends overnight – the older generation’s yearning is only balanced by the youngers’ hope. The film is a reflection of the many stories of reunion – where human passion and hope overcame time and borders. In the Google Search Reunion Anthem (film) a granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google.
Credits – National Creative Director: Abhijit Avasthi. Group Creative Director: Sukesh Nayak. President – Geography Head, Mumbai & Kolkata: Navin Talreja. Business Head: Namrata Keswani. Production House: Chrome Pictures. Director: Amit Sharma.