Four top Chinese creative directors develop first native creative hot shop and reach for the sky

November 19 2013, 1:45 pm | BY Lynchy | No Comments

4 Directors.jpgIn the US, Britain, Japan and France, there are many well-known independent creative hot shops.

Unfortunately China, the world’s second largest advertising market has been dominated by the 4A agencies for years. A Chinese creative hot shop has never been established.

Recently four top Chinese creative directors led by Forest Young, have founded TianYuKong, aspiring to build a world-class Chinese creative hot shop. In choosing the Chinese name TianYuKong, meaning SKY, Young expresses the hope that one day creative works “made by China” will step onto the international creative stage, to exploit a sky belonging to China.

Besides Young, the other founders are Billy Deng, Haibo Huang and Xiao Kun, all of whom used to be creative directors in 4A agencies. Between them they have won awards at the the Cannes Lions International Festivals including three gold lions, two silver lions and four bronze lions plus over 300 awards at D&AD, One Show, Clio, NYF, LIAA, ADC, AdFest, Spikes, AME and EFFIE.

Invisible Child.jpgYoung, the only Chinese creative director who has won the gold lion five years in a row (2009 to 2013) at the Cannes Lions International Festival, has worked as the group creative director at Leo Burnett and Saatchi & Saatchi.

Deng, one of the top ten copywriters in China, as the creative director at DDB Shanghai and the senior creative director in Yindu Ogilvy. He has won a silver award at the New York Advertising Festival, a copper award at the London Advertising Festival, and a gold award at Spikes Asia.

Creative Director Huang has won awards at the big four advertising festivals – Cannes, D&AD, and One Show and Clio and as served as the associate creative director at Ogilvy & Mather Shanghai and Saatchi & Saatchi Shanghai.

Xiao Kun was the creative director at BBDO Beijing and Saatchi & Saatchi Shanghai. Over the past few years his extraordinary talent has helped him win two gold lions, one bronze lion at Cannes and a silver nomination at D&AD.