DDB Mudra lures Sambit Mohanty from McCann Erickson as Creative Head of North India
DDB Mudra India has appointed Sambit Mohanty as Creative Head, North. Mohanty will be based out of Delhi and will report in to Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group.
Mohanty (pictured left and popularly known as Sam) joins from McCann Erickson where he was Executive Creative Director, New Delhi, and instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).
With over 14 years in advertising and design, he has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare & Lifestyle. In his diverse career, Mohanty has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.
An avid quizzer, Mohanty is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.
He has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.
“It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books,” said Mohanty. “With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!”
Sonal Dabral (left) said New Delhi is an extremely important market for the network so he was really happy that a talent like Mohanty will lead their creative offering there.
“Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen,” said Dabral. “I’m certain he will play a big role in helping shape an exciting creative future for DDB Mudra Group.”
Said Vandana Das, President, DDB Mudra Delhi said: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together.”