Commonwealth Bangkok’s beatbox spins some fun for Chevrolet’s new campaign in Indonesia
The Chevrolet Spin turns a family’s ride through the city into a fun adventure as they beat box sounds of the automobile to accompany their trip. Commonwealth’s Bangkok Hub latest spot titled “Beatbox” is running in Indonesia as part of the “Spin Some Fun” integrated campaign.
To illustrate the tagline “Small engine, big fun,” the spot capitalizes on the seven-seat sub-compact van’s quiet engine. All sound effects in the commercial were created solely by human beat boxing. Directed by Luci Shroder of Sweet Shop, the Spin is shown to unite a family in a fun manner as they “Find New Roads.”
“In a world where technology dominates, it was refreshing to go “old school” and use human voices alone to make all the noises of the car. The cast was fantastic and thanks to the coaching of professional beatboxers, they were able to deliver a solid performance for total amateurs, bringing the message of the commercial very much alive,” says Thierry Halbroth, Executive Creative Director of Commonwealth’s Bangkok Hub.
The “Spin Some Fun” campaign is running on TV in Indonesia and is supported by a full social media campaign that will run till January inviting audiences to join in.
Credits – Executive Creative Director: Thierry Halbroth. Associate Creative Director: Christo Tchobanov. Art Director: Christo Tchobanov. Copywriters: Thierry Halbroth, Christo Tchobanov. Account Director: Taryn Bowles. Account Management: Apirus Polteja, Galib Gufran. Digital Director: Arunee Rueangwattanaporn. Digital Management & Production: Neel Chhaya, Matthew Higgins. Production: The Sweet Shop Asia. Executive Producer: Claire Davidson. Producer: Daniel Ho. Director: Luci Schroder. Director of Photography: Brendan Williams. Art Director: Waiki Chang. Post-production – Offline Editor: Adam Hussey@ Finito. Online Editor: Peter Tresize @ The Post Bangkok. Music Composer: Jamie Octo @ Klong Creatures.