BBH China wins pitch for Harbin Beer business

BBH China has won the business for the AB InBev Harbin Beer account in China following a competitive review involving Ogilvy, JWT and BBDO.

BBH China will launch an integrated brand campaign as well as implement the brand strategy across all of Harbin Beer’s marketing and communications.

BBH China will also launch the Harbin Beer World Cup 2014 campaign – Harbin Beer is the official sponsor of the World Cup in China. Previously Harbin Beer has used JWT for some project work.

Arto Hampartsoumian, CEO, BBH China, (pictured left) said, “This is an epic win for us. Working with Harbin Beer is indeed an incredible opportunity and challenge. We are deeply honoured to welcome this business to BBH.”