BBH Asia Pacific to host first of its kind urban solution hackathon in Jakarta and partners with legendary Arduino co-founder David Cuartielles

BBH Asia Pacific is hosting a first – of – its – kind hackathon this coming weekend (Nov 30-Dec 1) and have partnered with Arduino co-founder David Cuartielles (pictured) to set up a challenge to develop solutions to improve outdoor activity within one of the world’s most congested cities – Jakarta.

The #BajakJKT MakerLab is a two day creative challenge developed by Bartle Bogle Hegarty’s MakerLab in partnership with Arduino Verkstad. The hackathon invites urban planners, athletes & engineers/developers to come together to develop solutions to lower or remove barriers to outdoor activity in Jakarta. Jakarta is a city fraught with congestion – from poorly lit streets that are dangerous for runners, to heavy traffic and crowds that are not conducive to outdoor activity and exercise.

The output from the 2 day MakerLab will be a series of prototypes. One of these prototypes will be selected by a panel of judges from BBH and Arduino Verkstad to be further developed and installed in the city.