APAC Effie Awards: Entry deadline is December 20th with awards presentation set for April 2014

The Call for Entries to the APAC Effie 2014 Awards is out with a deadline of December 20th, 2013.

The Effie Awards, will take place in Singapore in April 2013, and is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

Along with its Call for Entry, APAC Effie also introduces the awards theme – “There is an Art & Science to winning” – the coming together of art and science to create desired results for the brand. A truism that describes perfectly what the awards are all about.

“Advertisers value ideas that truly deliver results. The Effie Awards are about marketing effectiveness and the APAC Effie offers the regions most outstanding marketing campaigns the opportunity to have their success recognised at the regional level,” said Connie Chan, Chairman for the 2014 Awards. “This is where the relentless industry is challenged, and the best in Asia Pacific is celebrated.”

Agencies and clients may now submit entries across 33 categories. On top of the Single Market Categories which are open to all cases that have run in Asia Pacific, APAC Effie also offers an additional level to the competition with the Multi-market Categories. Multi-market Categories only accept entries for cases that have run in two or more markets. It allows campaigns which have run successfully across the region to be awarded.

Entry Submission will be open till December 20, 2013. Finalists will be announced in February 2014. For more information about the competition, visit here.