Tori Winn joins Precedent as global creative director to bolster international footprint

Multi award-winning creative director Tori Winn has taken on the role of Global Creative Director at digital agency Precedent to help bolster their continued growth and creative output across all seven of their Asia Pacific and UK operations.

With over 20 years of experience in both traditional and new media, Winn (pictured) has directed a broad range of online and digital activity for many iconic brands, including global launches for Coca-Cola and British Airways. Winn’s arrival coincides with Precedent’s recent expansion into Asia, and the opening of their new Hong Kong studio.

Paul Hoskins, Precedent Chairman and Founder said, “We have seen substantial growth over the past two years and ensuring the work we deliver, both creatively and technologically is of the highest standards is vital to our continued success as well as that of our client. With our Asia-Pacific operations building momentum with some fantastic opportunities, Tori’s arrival could not have been timed better, we are delighted to have her on board.”

Winn, who joins the agency in November, will be visiting all studios over the coming months, working to deliver a strategy that blends creativity and technology. She says of the new role, “I wanted to be part of an agency that had big ambitions, a great working culture and that all important entrepreneurial spirit and in Precedent I found it. I hope to be able to use my background and experience to elevate the creativity that already exists to another level, to deliver dynamic, rich and meaningful creative work that inspires both us and our clients.”