Ogilvy & Mather New Delhi stirs curiosity with new Incredible India ‘Find what you seek’ press and poster campaign for The Ministry of Tourism

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Mon2 ads-16.jpgMagazine ads-07.jpgThe Ministry of Tourism in India believed it is now time to take the ‘Incredible India’ brand forward. They briefed Ogilvy & Mather Delhi to delve a little deeper into what made India truly Incredible for this new campaign.

The Incredible India campaigns have done an excellent job of presenting India to the outside world. They showcased the length and breadth of the country through eloquent pictures that evoked wonder and curiosity about the country.

After conversations with travellers from around the world, and an extensive study of travel blogs, the Ogilvy team identified several different kinds of travellers – some want adventure and romance, others are keen to explore the culture and learn its history, and some want to travel her to soak in India’s offering of peace and tranquility.  India has a fitting offering for every kind of traveller.

Monsoon_Kolkata.jpgMagazine ads-10.jpgMagazine ads-08.jpgMagazine ads-15.jpgMagazine ads-14.jpgMagazine ads-13.jpgMagazine ads-05.jpgDiscussions between the agency and client led to the articulation of the idea: ‘Find what you seek.’ It was based on the insight that India can be what any traveller wants it to be. The campaign (a total of nearly thirty pieces includes press and outdoor advertising) covers a range of experiences in India through the eyes of the tourist.

 

This poster titled ‘Kolkata Monsoon’ (left) is one of the 17 executions of the creative idea, ‘Find what you seek’.

 

Credits:

Executive Creative Director: Ajay Gahlaut

Creative Director: Jossy Raphael & Gaurav Nautiyal

Art: Kanika Sethi

Copy: Ajay Gahlaut, Jossy Raphael, Richa Jain

Account Management: Pawan Bhatt, Faisal Mahfooz, Rupinder Singh