BBDO Proximity Thailand uses dead batteries to power dead batteries for Vitamilk

Vitamilk, Thailand’s leading soymilk brand, has been recharging Thai people for over 55 years, and they wanted to remind consumers of their distinctive recharging power in a new and relevant way.

To achieve this, BBDO Proximity Thailand built the Vitamilk Recharge Station “Dead Batteries for Dead Batteries”, the world’s first signboard that collected dead batteries to create power for dead batteries, reflecting Vitamilk’s belief that there is always power within to recharge.

VIEW THE IDEA