Wieden + Kennedy London loves every mouthful in new Tesco campaign celebrating the joy of food
Tesco has taken a wrap around cover of the free commuter paper Metro in its latest ‘Love Every Mouthful’ campaign via Wieden + Kennedy London.
The ‘Love Every Mouthful’ campaign kicked off this week and according to Wieden + Kennedy this is much more than just a marketing campaign, this is Tesco demonstrating its true passion for food.
It’s a key chapter in Tesco’s mission to reconnect with the core of the brand and use its influence to help us as a nation to fall in love with food again. Every crunch, every slurp, every scoop and every squeeze of it. A 60 second spot kicked off the campaign
Across TV, print, online, outdoor and in store, ‘Love Every Mouthful’ forms a tribute to the joy that lies in every single aspect of the culinary experience. It’s a timely reminder to savour and respect every mouthful of the delicious food we eat.
Tesco UK Managing Director Chris Bush is quoted on the Tesco blog: “Love Every Mouthful is about passion for food whether you produce it, sell it, cook it or eat it, from the simple everyday pleasures to the adventurous treats.
“It’s our way of celebrating food in all its glory. We all lead busy lives and it’s easy to lose touch with what food is really about. It’s not just a fuel. It’s a daily pleasure, something to savour and to share. We’re encouraging the nation to relish every mouthful and every mealtime. We’re celebrating our national obsession with food and focusing on fresh, British, seasonal produce.”
The campaign also includes a homage to the great British strawberry.