Rory McIlroy takes on a robot in latest European Golf Tour promo via Saatchi & Saatchi London
Starring the former World Number 1 golfer Rory McIlroy, Saatchi & Saatchi London’s latest 3 minute film in The European Tour’s, “See Every Shot Imaginable” campaign, pits Rory’s golf (and banter) skills up against a robot in a remarkable challenge that sees the two of them hitting balls into washing machines, while simultaneously trading insults as to each other’s sporting – and other – prowess.
Filmed at the PGA National Resort & Spa, Florida, the challenge culminates with a bid to hole a ball into a washing machine drum placed 150 yards away and raised 50 feet high at a driving range.
Agency: Saatchi & Saatchi London
Client: The European Golf Tour
Copywriter: Laurence Quinn, Michael Campbell
Art Director: Mark Norcutt and Greg Martin
Director: Kevin Hutchins
Production Company: Motion Picture House/Caramel Pictures.