MTS India hands all its brands to Creativeland Asia following a multi-agency pitch process

Creativeland Asia in New Delhi has been awarded the whole Sistema Shyam TeleServices Limited (SSTL) account in India. SSTL provides telecom services under the MTS brand.

The mandate covers Mainline, BTL, Circles and Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city within months of starting the process of setting-up operations.

The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.

Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia (left) said they were delighted to have MTS on board.

“We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand that is hungry for Creativity and roaring to make a mark in one of the most dynamic categories in the country. Our successes with some insightful work on large brands have given us distinctive edge into building future ready brands. This partnership further gives Creativeland a great platform in the capital city and we hope to imbibe the ‘Good Creative Upbringing’ culture into the quality talent in this market.”

Commenting on the partnership, Leonid Musatov, Chief Marketing Officer, Sistema Shyam TeleServices Ltd. (SSTL) said: “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands. We look forward to a strong association with Creativeland Asia.”

Detailing on the success of Creativeland Asia, Amitesh Rao, Head, Brand & Media Department, Brand & Innovation Function, Corporate Center, Sistema Shyam TeleServices Ltd. (SSTL) said: “I believe that both MTS and Creativeland are brands that are poised for exponential growth in the near future. This was reflected in the energy, enthusiasm and the Creativeland distintiveness during the the pitch process, which in turn, made them an unanimous choice internally”