Mondelēz International appoints Mother as retained lead global agency for Jacobs Coffee

Mother has been appointed by Mondelēz International as its retained, lead agency for the Jacobs coffee brand globally following a competitive four way pitch. Mother will support the Mondelēz global brand team on strategy and will be responsible for all Jacobs global advertising.

Mother led the pitch with a series of strategic insights based on a strong pedigree in the food and beverage market and the brave creative for which the agency is known. Jacobs is a loved brand across the globe and the team delivered new market intelligence and ideas to build on the brand’s heritage in 25 markets worldwide.

Says Roland Weening, vice president marketing & strategy global coffee: “The creation of a new communications idea and campaign is a key part of our ambitious plans for Jacobs as we further grow our coffee business. Mother has delivered best in class strategic and creative thinking.

“We have big ambitions for Jacobs we felt the time was right for change. We are excited about working with Mother to bring Jacobs to the next level of growth and consumer love.”

Says Sara Tate, Mother MD: “The Jacobs team are some of the most passionate and ambitious clients we have had the pleasure to work with. We feel privileged to partner with them to continue to build the success of the brand around the world.”