McCann Health China picks up Best of Show gong at 2013 IPA Best of Health Awards

McCann Health China has been awarded the prestigious ‘Best of Show Consumer’ at the 2013 IPA Best of Health Awards for their campaign ‘Blood Can Do Campaign’ for client Shanghai Blood Administration Office. The award was held in London, June 27 2013.

In addition to receiving the top award of the night, McCann Health China also won Gold for Integrated Idea; Bronze for Out of Home and a Judges Special Awards for Best Use of Illustration.

IPA Best of Health Awards showcase and reward the best in creativity in healthcare across all media. This year the Award received 404 submissions, with just five Gold honours awarded, highlighting the depth of quality of entries this year.

Yueguo Zhu, Director of Shanghai Blood Administration Office said, “This award is a significant recognition of the transformation in our communication model. Traditionally driven by Government to non-Government as societies behaviour shifts to donating blood without payment. We’re confident to see creativity and innovation can play an increasingly important and critical role in the public service.”

Said David Shen, CEO of McCann Health Greater China, “One’s health should never be taken for granted. By understanding this important message we set out to communicate effectively to a wider audience, not just to generate awareness but encourage an actionable solution that can improve health and in some cases save lives.

Our long-term partnership with Shanghai Blood Center is a great example of this act and we’re very proud that our work received International recognition. It assured us what we’re doing is absolutely right and we’ll continue to do more in public health.”

Joanne Wang, GM of McCann Humancare China, “This recognition by the IPA is extremely flattering and highly motivating. I hope this awareness encourages more social participation within the community. As the leader in wellness and health communication filed globally, we’re pleased both government and brands are collaborating to drive a deeper connection with Chinese consumers through public-health initiatives in China.”

This year’s IPA tally follows McCann Health’s success in the 2012 awards where the agency won 21 awards in 12 categories globally, including Best of Show Healthcare Professionals by McCann Health Torre Lazur for its ‘Another busy day’ campaign which advertised the hypertension drug Edarbi by Takeda.

The IPA Best of Health Awards is now recognised as the top creative advertising awards by healthcare advertising agencies, as they are the only awards given entirely by peers in the industry.

Credits

Creative Director(s): Kevin Lee