Marketing budget stands still in Asia Pacific
July 18 2013, 7:40 am | | No Comments
Positive sentiment among marketers weakened in July, according to the latest data from Warc’s Global Marketing Index.
July’s index of global marketing budgets stands at 51.5, indicative of modest growth. However, the Americas was the only region to contribute to net growth, recording a strong index value of 55.5.
Having enjoyed five months of budget increases, Asia Pacific’s marketing index fell 5.5 points in July, to 50.0. Europe’s index improved slightly from 48.3 to 49.7.
