Lowe Singapore clears up hair-growth myths
July 25 2013, 6:30 am | | 1 Comment
Clear Anti-Hairfall Shampoo is clinically proven to prevent hair loss. To dramatise this, Lowe Singapore created a series of receding hair typefaces, and used them in copy-driven ads ridiculing unproven hair-growth myths.
Credits:
Chief Creative Officer:
Dominic Stallard
Executive Creative Director:
Dominic Stallard
Creative Director:
Ang Sheng Jin
Creative Director:
joseph cheong
Copywriter:
joseph cheong
Art Director:
Ang Sheng Jin
Art Director:
Alex Tan
Account Director:
Subarna Prabhakar
Agency Producer:
Jacqueline Wong
Illustrator:
Richard Wilkinson
1 Comment
Love the type treatment.