Henry Manampiring joins Leo Burnett Indonesia in the new role as Head of Strategy

Leo Burnett Indonesia announced today, the appointment of Henry Manampiring as head of strategy for the agency.

In his new role as head of strategy, Manampiring will be responsible for overseeing all strategic output of the agency. He will also be working closely with specialists of all departments across digital, shopper marketing, PR and activation to ensure all strategies are aligned with their respective brand goals.

Commenting on Manampiring’s appointment, Sutton said, “People have always been central to our strategy and, on the back of our growth, we are constantly focused on developing our talent and increasing the excellence of our talent pool. With Henry’s diverse experience across agencies, marketing and research, we look forward to having him on board with us to achieve greater heights together for our clients’ businesses.”  

Saurabh Varma, chief strategy officer, Leo Burnett Asia Pacific said, “The appointment of Henry reinforces our intent to create an integrated strategy offering, overlooking account planning, shopper, digital and other practices. Over the past year, we have also made similar strategy talents’ appointments in other key markets including Vietnam and Thailand. We believe this role is critical in our ambition to create impact and results for our clients’ brands, as well as develop ideas which works across channels and ultimately leads to populism in the markets.”

Manampiring added, “The Leo Burnett Humankind philosophy is a refreshingly relevant approach towards our business and something I am excited about learning more of and putting to practice. With my new role, I am looking forward to working with the team to build and develop the strongest strategy capability in Indonesia.”

Manampiring, joins Leo Burnett after 15 years experience in market research and advertising. He has lead brand communication strategy for clients including Unilever, Johnson & Johnson, Nestlé, Orang Tua Group, HSBC, Sampoerna/Philip Morris, Arnotts, John Hopkins University, CIMB Niaga, ABC Group, and Bank Indonesia.

He built a career around consumer insights, with management-level positions at British American Tobacco Indonesia (1997-2001) and Coca-Cola Indonesia (2001-02). Responsible for developing consumer information to drive marketing, Manampiring also managed a series of consumer tracking tools, and conducted studies on advertising effectiveness, product concept & development, and consumer segmentation.

From 2003 to 2011 he worked as a strategic planner for multinational advertising agencies Lowe and JWT, where his main responsibility was formulating communication strategies as a basis for brand development and advertising in the FMCG category (including skin care, shampoo, oral care, laundry, foods, and coffee). He also handled services and automotive clients.

In 2011, Manampiring joined leading research agency Millward-Brown to head their qualitative research division and manage engagements with SC Johnson, Bank BCA, Tetrapak, and Wyeth, among others.

He then joined the US-based PR Consultant Edelman Indonesia as Brand & Corporate Strategist in January 2012, developing communication strategy for marketing public relations campaigns.

Henry holds an MBA from Melbourne Business School (2005). He enjoys reading — especially on neuroscience and human behavior — and is active on Twitter (over 60,000 followers).