Heineken extends ‘Voyage’ campaign with ‘Departure Roulette’ recap video via W+K NY
Here’s a great idea you are definitely going to see at the award shows. Heineken has extended its recently launched global “Voyage” campaign via Wieden + Kennedy Amsterdam with the launch of a new travel experiment ‘Departure Roulette’, via Wieden + Kennedy NY and as a result has created buzz across JFK airport.
This experiment had one goal; a passenger would press a red button and change their destination for a trip to an exotic location. An experiment that puts you in the hot seat for an opportunity of a lifetime.
The recap video of how everything went down has been released and does a nice job showcasing the travelers ‘dropping’ everything and choosing an adventure over their already planned travel.
Follow ‘Departure Roulette’ on Twitter @Heineken_US
Creative Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy
Creative Directors: Erik Norin, Eric Steele
Copywriter: Will Binder
Art Director: Jared White
Interactive Producer: Victoria Krueger
Executive Producer: Nick Setounski
Assistant Producer: Kristen Johnson
Account Team: Patrick Cahill, Jacqueline Ventura, Sydney Lopes
Social Strategist: Jessica Abercrombie
Project Manager: Rayna Lucier
Sr. Community Manager: Mike Vitiello
Director of Interactive Production: Brandon Kaplan
Head of Integrated Production: Lora Schulson
Business Affairs: Sara Jagielski, Lisa Quintela, Quentin Perry
Global Travel Director: Colleen Baker
Lead/Sr. Travel Consultant: Angela Wootan
Sr. Travel Consultant: Joelle Wainwright
Production Company: Legs Media
Director: Dan Levin
Post-Production Company: Legs Media In Collaboration with BrehmLabs
Editors: Frederic T. Brehm, Ian Park, Gabriela Tessitore
Sound Designer: Eric Hoffman
Colorists: Frederic T. Brehm, M. Scott Vogel
Information Display System Fabricator: Solari Corp.
Design & Build Team: The Guild